Fiction Empire

A.J. Webster PH.D
Bob and Emioly's marriage counselor.

Aberdeen Hotel

Aberdeen Hotel
Hotel where Bob stays to get some quality alone time.

Advanced Sexual Therapy

Textbooks

Advanced Sexual Therapy
Book Carol finds snooping Bob's bookshelf in his office.

Alfredo's

Alfredo's
Restaurant where Howard propose to Ellen in front of Bob and Emily and Carol and her strange date.

All Noisy on the Western Front

All Noisy on the Western Front
Bob's patient Craig Plager writes a play.

The Amazing Freedberg Brothers

Accounting Services

The Amazing Freedberg Brothers
Jerry's accountants.

American Bee Keeper

American Bee Keeper
Emily orders a few magazines from a door-to-door salesman.

Armando's

Armando's
Howard tells Bob he's going to dinner with his ex-wife at Armando's.

Banana Fanna Foo Fanna

Banana Fanna Foo Fanna
Ice cream dish that Howard orders at Uncle Yummy's Ice Cream Parlor, available with fruit or fudge filling.

Beef Pronto

Meat

Beef Pronto
When Emily gets a full-time job, she doesn't feel like cooking, so she buys a variety of generic quick cook products from Boys Market grocery store.

Big Al

Movies

Big Al
Movie about Chicago gangsters in the 20s that Bob and Emily and Carol and her new boyfriend Dr. Scott Rivers see.

The Big Couch: Seventeen Psychologists o...

The Big Couch: Seventeen Psychologists on Psychology
Book edited by Dr. Murray Kalisher, featuring an article that Bob writes.

Billy the Kidney Bean Salad

Billy the Kidney Bean Salad
Menu item at the O.K. Burger Corral that Howard orders.

Birdman of the Illinois State Institute ...

Birdman of the Illinois State Institute of Correction
One of Bob's ex-con clients mentions writing a book.

Blazing Brains

Movies

Blazing Brains
Movie version of Bob's psychiatrist friend Frank Walburn's book Fires of the Mind.

Bob Hartley, Man of Mystery

Amusement

Magicians

Bob Hartley, Man of Mystery
When Bob was young, her performed a magic act under the name Bob Hartley, Man of Mystery.

Boys Market

Food Stores

Grocery Stores

Boys Market
When Emily gets a full-time job, she doesn't feel like cooking, so she buys a variety of generic quick cook products from Boys Market grocery store.

Brainwave School of Psychiatry

Vocational Schools

Brainwave School of Psychiatry
Organization that sends Bob junk mail: "Get girls through hypnotism!"

Breakfast Sizzler

Breakfast Sizzler
Bob tries out a Breakfast Sizzler from Sunset Burger, a hamburger with an orange slice on a bran muffin, to review it for Ellen's new newspaper column. His review: "Boo!"

Brewmaster

Brewmaster
Carol seeks Bob's help selecting a new coffee maker for the office. She can't decide between the Coffee Klatch-O-Matic, the Brewmaster and the Coffee-And-Soup-To-You.

Bro-Freudians

Baseball Teams

Bro-Freudians
Softball team from Bob's conference.

Bruce the Hairdryer

Bruce the Hairdryer
Book Jerry considers for his office waiting room.

Buffalo Bill Burger

Buffalo Bill Burger
Menu item at the O.K. Burger Corral that Howard mentions.

Burn-Me-Not

Burn-Me-Not
Dr. Dorfman advises Carol on sunscreen products. The pharmacy was all out of Hellfire Sunburn Cream, but she buys the ret of the options that Dr. Dorfman recommends: Scorch-No, Burn-Me-Not and Zemeltrickselfeen for redheads.

Camp Heidi

Youth Services

Youth Camps

Camp Heidi
Youth camp in the Swiss Alps where Howard plans to send Howie.

Camp Minnehaha

Youth Services

Youth Camps

Camp Minnehaha
Camp Howard's son Howie attends.

Camp Thundercloud

Youth Services

Youth Camps

Camp Thundercloud
When Bob plan to join Emily at the school's summer camp - Camp Thundercloud, Jerry reminds Bob that Willy Wylerman's Golf Clinic is July 20. Bob thought it was August 20.

Canned Tarantulas

Meat

Canned Tarantulas
Joke Bob makes trying to read Emily's shopping list. Actually canned tomatoes.

Captain Asteroid Rocket

Toys

Other Toys

Captain Asteroid Rocket
Toy rocket that Howard orders for his son.

Carlin Enterprises

Corporations

Companies

Carlin Enterprises
Elliot's company.

Carson's

Clothing Stores

Carson's
Where Carol bought her new yellow dress.

Channel 2

TV News

Channel 2
After Bob appears on The Ruth Corley Show, several news outlets reach out for interviews, including Mitch from the Channel 3 Happy News Team, the Chicago Tribune, The Chicago Sun-Times, Channel 7 and Channel 2.

Channel 3 Happy News Team

TV News

Channel 3 Happy News Team
After Bob appears on The Ruth Corley Show, several news outlets reach out for interviews, including Mitch from the Channel 3 Happy News Team, the Chicago Tribune, The Chicago Sun-Times, Channel 7 and Channel 2.

Channel 7

TV News

Channel 7
After Bob appears on The Ruth Corley Show, several news outlets reach out for interviews, including Mitch from the Channel 3 Happy News Team, the Chicago Tribune, The Chicago Sun-Times, Channel 7 and Channel 2.

Chez Nokamura

Chez Nokamura
Mr. Carlin takes Carol to a real estate banquet at a Japanese restaurant, explaining that the president of the company, Mr. Nokamura, owns a lot of restaurants. Last year they had it at Nokamura's Delicatessen, and the year before that, Chez Nokamura.

Chicago Crunchies

Chicago Crunchies
Breakfast cereal on Bob and Emily's table.

Chicago Loops

Chicago Loops
Breakfast cereal that the Peeper mentions.

Chicago's Best Burger Bets

Newspaper Columns

Chicago's Best Burger Bets
Ellen becomes a restaurant reviewer for the Herald, writing a column called Chicago's Best Burger Bets. When she's trying to decide on a name, Emily mentions that she likes Chopped Meat is my Beat. The first restaurant that she reviews is the O.K. Burger Corral.

Chicken on a Stick

Rock Bands

Chicken on a Stick
Howard's date to Bob and Emily's anniversary party asks Emily if she likes Chicken on a Stick, which Emily thinks is a fast food vendor, but is in fact a rock band, making Emily feel old.

Chickenshot

Mixed Drinks

Chickenshot
Howard attempts to make Bob a Bullshot mixed drink, but can't find any beef bouillon, so he makes it with chicken, so he calls it a chickenshot.

Chuck Wagon Chicken

Chicken Joints

Chuck Wagon Chicken
Bob and Emily pick-up a bucket of chicken on their way home from work.

Chumps Hall of Fame

Museum Halls

Chumps Hall of Fame
Joke Mr. Carlin makes when Bob doesn't want in on his tenement real estate deal.

Citizens for Cement

Organizations

Activist Groups

Citizens for Cement
Bob watches a commercial on TV. "This announcement is paid for by Citizens for Cement."

Classics of the Links

Classics of the Links
TV show that Bob watches - the greatest golf games ever.

Clip Master

Clip Master
Bob's nail clippers, which the Peeper claims are his that he lent him years ago, and that the initials C.M. stand for Cliff Murdock.

Clokey High School

High Schools

Clokey High School
Marching band with a salute to kitchen utensils during the Monday Night Football game.

Cockpit Capers

Cockpit Capers
Bob's patient Craig Plager tells the group that Howard's adventures as a flight navigator would make a good TV series called Cockpit Capers.

Coffee Break

Coffee Break
TV interview show Bob mentions talking to Emily long distance.

Coffee Klatch-O-Matic

Coffee Klatch-O-Matic
Carol seeks Bob's help selecting a new coffee maker for the office. She can't decide between the Coffee Klatch-O-Matic, the Brewmaster and the Coffee-And-Soup-To-You.

Coffee Talk with Connie

Coffee Talk with Connie
TV interview show Bob mentions talking to Emily long distance.

Coffee with Phil

Coffee with Phil
TV interview show Bob mentions talking to Emily long distance.

Coffee-And-Soup-To-You

Coffee-And-Soup-To-You
Carol seeks Bob's help selecting a new coffee maker for the office. She can't decide between the Coffee Klatch-O-Matic, the Brewmaster and the Coffee-And-Soup-To-You.

Coins Coins Coins

Coins Coins Coins
Emily orders a few magazines from a door-to-door salesman.

Commodore Sloat

Primary Schools

Commodore Sloat
Howard's date to Bob and Emily's anniversary party teaches at Commodore Sloat, an elementary school.

Coronet Real Estate

Realty Services

Coronet Real Estate
Advertisement on the bench outside the movie theater.

Crater Puffs

Crater Puffs
Breakfast cereal Bob eats that was created by accident when a Hawaii was walking with an ear of corn and got too close to a volcano.

Crazy Ed's Used Car City

Vehicles

Vehicle Dealerships

Crazy Ed's Used Car City
Commercial that Bob and Emily watch on TV.

Creamed Chicken in the Basket

Creamed Chicken in the Basket
The only menu item at the ski lodge restaurant where Bob and Emily stay during their spontaneous weekend getaway.

Crinkle Jiggles

Crinkle Jiggles
Breakfast cereal that Howard mentions, with twice the vitamins an adult requires.

Crown Beer

Beer

Crown Beer
Beer advertised during the basketball game that Bob watches on TV in the bedroom because Emily is having a meeting in the living room. "The queen of beers"

The Crystal Room

The Crystal Room
Emily makes lunch reservations at the Crystal Room, a fancy restaurant.

Cut-Cost Pharmacy

Retail

Drugstores

Cut-Cost Pharmacy
Mrs. Brennan, one of the applicants for the temporary receptionist position, used to work for the Cut-Cost Pharmacy.

Darn that Pope

Darn that Pope
Bob's patient Craig Plager tells the group about his failed pitch for a religious sitcom called Darn that Pope.

Dave's

Dave's
Two different Mandarin restaurants. Jerry's ex-girlfriend Courtney recommends the Dave's in Shanghai, which is not the same as the Hong Kong Dave's.

Delgado Dental Chair

Professional Organizations

Furniture

Delgado Dental Chair
Jerry's dental chair that cost him $2,000.

Dental Association

Organizations

Dental Association
Jerry takes Bob to his Dental Association luncheon.

Doc Hollandaise Sauce

Doc Hollandaise Sauce
Menu item at the O.K. Burger Corral that Ellen orders.

Dr. Arnold

Dr. Arnold
Doctor in Bob's office building that recommends hotels.

Dr. Benton

Dr. Benton
Bob takes an "emergency message" for Dr. Tupperman when Carol is late to work. "Dr. Benton has the flu, and can Dr. Tupperman replace him tomorrow? If he can, tell him to meet with the other doctors at the first tee."

Dr. Bernie Tupperman

Dr. Bernie Tupperman
Urologist in Bob's office building.

Dr. Bickwell

Dr. Bickwell
Doctor that diagnoses Bob with tonsillitis, and checks him into St. Agnes Hospital.

Dr. Dorfman

Dr. Dorfman
Doctor from multiple episodes.

Dr. Ellis

Dr. Ellis
Applicant for Bob's assistant position.

Dr. Frank Walburn

Dentists

Dr. Frank Walburn
Orthodontist in Bob's building that comes to see him as a patient because his life is in shambles.

Dr. Holtz

Pets

Pet Services

Dr. Holtz
Veterinarian that reaches out to Bob to get involved in the Co-Op experiment.

Dr. James Wyler

Dr. James Wyler
Psychologist that Bob introduces to his group after he tells them that he's leaving.

Dr. Jerry Robinson

Dentists

Dr. Jerry Robinson
Bob's friend, dentist in his office building.

Dr. Klein

Dr. Klein
Doctor from multiple episodes.

Dr. Malcolm

Dr. Malcolm
Bob and Emily's new neighbor Grace Dubois' niece Nora wants to put her in a retirement home called Sunset Haven, so she has psychiatrist Dr. Malcolm interview her.

Dr. Morgan

Dr. Morgan
Psychiatrist, director of The Ironwood Institute.

Dr. Phil Newman

Plastic Surgery

Dr. Phil Newman
Cosmetic surgeon in Bob's office building.

Dr. Rimmer

Dr. Rimmer
Psychologist on the plane to Hawaii.

Dr. Rudell

Dr. Rudell
Doctor in Bob's office building. Carol loans her pink doctor's robe to Mr Carlin to wear when his clothes get wet.

Dr. Sarah Harris

Dr. Sarah Harris
Doctor in Bob's office building.

Dr. Scott Rivers

Dr. Scott Rivers
Doctor that removes Carol's butterfly tattoo.

Dr. Stan Whelan

Obstetrics

Dr. Stan Whelan
Gynecologist in Bob's building that joins the Co-Op experiment.

Dr. Torch

Dr. Torch
Bank robber Miles Lascoe's therapist in prison.

Dr. Wing

Dr. Wing
Acupuncture doctor that Bob's new baseball pitcher patient Moose Washburn mentions.

Dr. Yamaharo

Dr. Yamaharo
Bob's baseball player patient's Moose Washburn's new psychologist in Japan after he gets traded.

Duck and Decoy

Duck and Decoy
Emily orders a few magazines from a door-to-door salesman.

Dugout Dope

TV Shows-Sports

Dugout Dope
TV sports show about baseball.

Dynamic Billing

Financial Services

Dynamic Billing
Jerry's new collection agency that he recommends to Bob.

Earl Stanley Plumber

Legal Aid

Lawyers

Earl Stanley Plumber
Attorney at law.

Earp Burger

Earp Burger
Menu item at the O.K. Burger Corral that Howard mentions.

Eddie the Electric Razor

Eddie the Electric Razor
Book Jerry considers for his office waiting room.

Eddie's Diner

Diners

Eddie's Diner
Diner Howard mentions, where he goes when he's lonely.

El Morocco

El Morocco
When Bob decides to stay in a hotel by himself to get some quality alone time, Dr. Arnold recommends the El Morocco, a hotel with water beds.

European Delivery Service

Transportation

Airlines

European Delivery Service
After the airline that he work for replaces navigators with computers, Howard gets a new job with EDS, which stands for European Delivery Service, a freight airline, which he pronounces, "Ed's".

Fireplace Room

Fireplace Room
Restaurant from multiple episodes.

100

Fires of the Mind

Fires of the Mind
Book my Bob's psychiatrist friend Frank Walburn.

101

Flounder Pizza

Flounder Pizza
Special at Pizzatorium.

102

Flo's Diner

Diners

Flo's Diner
Diner Bob visits.

103

Fredie's Shop

Food Stores

Donut Shops

Fredie's Shop
Carol picks up donuts for Jerry. Three glazed, one marmalade center.

104

Freedman Fill-ins

Job Services

Freedman Fill-ins
Job service from multiple episodes.

105

Fruit Flakes

Fruit Flakes
Breakfast cereal Bob eats.

106

Fulminated Mercury Tuna

Fish Products

Fulminated Mercury Tuna
Howard drinks part of Emily's science experiment, mistaking it for a brand of tuna.

107

Fun on the Farm

Radio

Radio Programs

Fun on the Farm
Radio show hosted by Bob's new stuttering patient Ralph Alfalfa, the Happy Farmer.

108

Gestalt 9

Baseball Teams

Gestalt 9
Softball team from Bob's conference.

109

Gloria's Swedish Massage

Beauty Care

Massage Parlors

Gloria's Swedish Massage
Business owned by one of Bob's prison inmate clients. There was no Gloria, nobody was Swedish, and nobody ever got a massage.

110

The Glutton's Delight

Ice Cream Flavors

The Glutton's Delight
Special at Uncle Yummy's Ice Cream Parlor. Seven flavors of ice cream, seven different toppings, seven varieties of nuts, an almond macaroon served in a styrofoam kitchen sink.

111

Golf Land

Amusement

Miniature Golf

Golf Land
Jerry returns to the office after hitting balls at Golf Land.

112

Gorman Elementary School

Elementary Schools

Gorman Elementary School

113

Gorman School

Primary Schools

Gorman School
School where Emily is called to be a substitute teacher.

114

Gravy Quick

Condiments

Gravy Quick
When Emily gets a full-time job, she doesn't feel like cooking, so she buys a variety of generic quick cook products from Boys Market grocery store.

115

Great White Whale

Great White Whale
Ice cream dish that Bob considers ordering at Uncle Yummy's Ice Cream Parlor. Vanilla ice cream swimming in a sea of marshmallow sauce and coconut.

116

Grub Stake Burger

Grub Stake Burger
Menu item at the O.K. Burger Corral that Ellen orders.

117

Guido's

Pizza Parlors

Guido's
Bob stops for pizza before coming home.

118

Hammerlock Brothers

Financial Services

Hammerlock Brothers
Jerry's old collection agency.

119

Happy Hazelnut Hoo-ha

Happy Hazelnut Hoo-ha
Ice cream dish that Dave mentions when Ellen orders coffee.

120

Harry Truman High School

High Schools

Harry Truman High School
School where Bob and Emily's cruise neighbor Vern teaches.

121

Hart, Schaffner and Wing

Maintenance Services

Laundry Services

Hart, Schaffner and Wing
Joke Emily makes about a Hong Kong tailor that Howard mentions.

122

Hash 'N' Dash

Hash 'N' Dash
Jerry and Carol invite Bob and Emily to lunch at the fastest restaurant in Chicago.

123

Hellfire Sunburn Cream

Hellfire Sunburn Cream
Dr. Dorfman advises Carol on sunscreen products. The pharmacy was all out of Hellfire Sunburn Cream, but she buys the ret of the options that Dr. Dorfman recommends: Scorch-No, Burn-Me-Not and Zemeltrickselfeen for redheads.

124

The Herald

Newspaper Heralds

The Herald
Ellen becomes a restaurant reviewer for the Herald, writing a column called Chicago's Best Burger Bets. When she's trying to decide on a name, Emily mentions that she likes Chopped Meat is my Beat. The first restaurant that she reviews is the O.K. Burger Corral.

125

Hey, Fat

Hey, Fat
Diet book Jerry gives Bob for this birthday. Number 5 on the best seller list. Named after nickname the author was given.

126

Hickock Burger

Hickock Burger
Menu item at the O.K. Burger Corral that Howard orders.

127

Hodiak Zodiac

Newspaper Columns

Hodiak Zodiac
Emily is invited to join the High I.Q. Club, and attend the High I.Q. Club Dinner Dance, where Bob meets Dr. Hodiak, author of the Hodiak Zodiac newspaper column.

128

Honey-Coated Sugar Treats

Honey-Coated Sugar Treats

129

Honolulu Junior College

Colleges

Honolulu Junior College
Joke Emily makes about Bob's new partner Frank Walburn, where he has jetted off to.

130

Hot and Heavy Fudge Fandango

Hot and Heavy Fudge Fandango
Ice cream dish that Emily orders at Uncle Yummy's Ice Cream Parlor.

131

The Hotel Smith

The Hotel Smith
Hotel Carol books for Jerry in Mexico.

132

House of Tacky

Clothing Stores

House of Tacky
Carol's gift to Emily for her anniversary, which turns out to be the same tacky shirt Emily is already wearing, trying to feel younger.

133

How My Parents Met

Printed Matter

How My Parents Met
School report by Emily's student Stevie Marks.

134

Howard Wallbanger

Mixed Drinks

Howard Wallbanger
Drink Emily serves Howard - Scotch on the rocks, with ice.

135

Ickets Day Parade

Marches and Parades

Ickets Day Parade
Joke Bob makes when Emily tries to hide her anniversary gift - a trip to San Francisco - by speaking Pig Latin.

136

The Ink Blots

Musicians

The Ink Blots
Howard's favorite singing group.

137

Instant Breakfast

Prepackaged Meals

Instant Breakfast
When Emily gets a full-time job, she doesn't feel like cooking, so she buys a variety of generic quick cook products from Boys Market grocery store.

138

Instant Cocoa

Beverages

Instant Cocoa
Generic cocoa brand in Bob and Emily's kitchen.

139

Instant Pudding

Candy

Instant Pudding
When Emily gets a full-time job, she doesn't feel like cooking, so she buys a variety of generic quick cook products from Boys Market grocery store.

140

Introduction to Heist

Classes

Introduction to Heist
When bank robber Mel mentions going to night school, Bob makes a joke about the name of a class - Introduction to Heist. But he's actually talking about - You are Responsible for Your Own Social Interactions and Cultural Exchanges as an Adult.

141

The Ironwood Institute

Research Institutes

Institutes

The Ironwood Institute
Institute that turns out to be for nudists where Bob gives a lecture.

142

Jack the Chopper

Jack the Chopper
Vegetable chopper that Bob's patient Mr. Herd sells to Bob.

143

Jackson Elementary

Elementary Schools

Jackson Elementary
Bob and Emily run into one of Emily's old students that was 8 when he was in her class at Jackson Elementary. He is not 18, and working as a bag boy.

144

The Jameson House

The Jameson House
Emily tells Bob she'll make dinner reservations at The Jameson House.

145

Jawhawk Mortuary

Funeral Homes

Jawhawk Mortuary
Location of funeral that Carol attends.

146

Jeffers Crematorium

Funeral Homes

Jeffers Crematorium
Local business on LaSalle Street that Howard mentions when he shops around for a service to cremate him after he dies.

147

Jelly Jump-up

Miscellaneous Food Products

Jelly Jump-up
Quick breakfast food product that Emily offers Bob since he doesn't have much time to eat before work.

148

Jesse James Burger

Jesse James Burger
Menu item at the O.K. Burger Corral that Howard mentions.

149

Jolly Jumper Jelly Jamboree

Jolly Jumper Jelly Jamboree
Ice cream dish that Howie orders at Uncle Yummy's Ice Cream Parlor.

150

Just Friends

Just Friends
Carol presents Bob with three perfume options for Emily's anniversary present that descend in price. Starting with the most expensive - the three are: Love in the Afternoon, Nights of Passion, Just Friends.

151

Kalua Palona

Kalua Palona
Hawaiian hotel.

152

Ken and Mitzi's of the Woods

Ken and Mitzi's of the Woods
Campsite where Bob takes his two therapy groups for their weekend marathon trip.

153

Kiddie Klassics

Kiddie Klassics
Book Jerry considers for his office waiting room.

154

Klaus Protzman

Clocks

Klaus Protzman
Clock that Jerry buys for the office, by the guy who designed the combination bed-desk-stove.

155

Lady in the Barracks

Adult Films

Lady in the Barracks
Carol's date - a member of Bob's fat group - takes her to the The Venus Adult Theater to see a 7 minute adult film called Lady in the Barracks.

156

Landover Chemical Company

Industrial Companies

Chemical Companies

Landover Chemical Company
Carol gets a job offer.

157

Larry the Lawnmower

Larry the Lawnmower
Book Jerry considers for his office waiting room.

158

Larry the Lawnmower Meets the Crabgrass ...

Larry the Lawnmower Meets the Crabgrass Gang
Book Jerry considers for his office waiting room.

159

Larry's Travel Agency

Travel Agencies

Larry's Travel Agency
Travel agency Emily uses to book a surprise trip to San Francisco for her and Bob's anniversary.

160

The Lawrence Bondurant Travel Agency Inc...

Travel Agencies

The Lawrence Bondurant Travel Agency Incorporated
Carol's suggestion for the name of her husband Larry's new travel agency.

161

Let's Visit the Dairy

Childrens Books

Let's Visit the Dairy
Children's book that Howard mentions.

162

Liberty Flush Valves

Industrial Companies

Manufacturing

Liberty Flush Valves
Jerry loses money in the stock market when Liberty Flush Valves goes "down the pipes".

163

Loggers Casualty

Insurance Services

Loggers Casualty
Insurance company that offers Bob a job as their first company psychologist.

164

Loggers Casualty Insurance

Insurance Services

Loggers Casualty Insurance

165

The Long Legged Vixen

The Long Legged Vixen
When Bob's mother finds a book under the mattress in his old room, Jerry asks Bob if it's The Long Legged Vixen.

166

Love in the Afternoon

Love in the Afternoon
Carol presents Bob with three perfume options for Emily's anniversary present that descend in price. Starting with the most expensive - the three are: Love in the Afternoon, Nights of Passion, Just Friends.

167

Madison

Madison
Restaurant from multiple episodes.

168

Mama Catuzzi's Pizzeria

Pizza Parlors

Mama Catuzzi's Pizzeria
Pizza place Bob mentions picking up dinner when he goes out looking for Howard.

169

Manflower

Manflower
Howard's new cologne.

170

The Marquis De Suede

The Marquis De Suede
Bob and Jerry go to lunch at a new restaurant with quiet leather dishes.

171

McClusky's

Fast Food

McClusky's
Unhappy with the sole option on the menu at the ski lodge restaurant, Bob goes down the road to McClusky's for some McClusky burgers.

172

The Merry Mandarin

The Merry Mandarin
Bob and Emily order Chinese food.

173

The Metric System Is Your Friend [book]

The Metric System Is Your Friend [book]
Emily reads the book The Metric System is Your Friend in bed. She offers it to Bob. He tells her he'll wait for the movie.

174

The Metric System Is Your Friend [movie]...

Movies

The Metric System Is Your Friend [movie]
Emily reads the book The Metric System is Your Friend in bed. She offers it to Bob. He tells her he'll wait for the movie.

175

Mickey Melnick's School of Comedy

Performing Arts Schools

Mickey Melnick's School of Comedy
School Howie attends.

176

Minute Rice

Pasta

Minute Rice
When Emily gets a full-time job, she doesn't feel like cooking, so she buys a variety of generic quick cook products from Boys Market grocery store.

177

Miss Dry Ice

Beauty Pageants

Miss Dry Ice
Mitzi, the gorgeous young woman that Howard hires to be Howie's babysitter won several beauty contests, including Miss Dry Ice, Miss Pre-stress Concrete and Miss Fiscal Responsibility.

178

Miss Fiscal Responsibility

Beauty Pageants

Miss Fiscal Responsibility
Mitzi, the gorgeous young woman that Howard hires to be Howie's babysitter won several beauty contests, including Miss Dry Ice, Miss Pre-stress Concrete and Miss Fiscal Responsibility.

179

Miss Pre-stress Concrete

Beauty Pageants

Miss Pre-stress Concrete
Mitzi, the gorgeous young woman that Howard hires to be Howie's babysitter won several beauty contests, including Miss Dry Ice, Miss Pre-stress Concrete and Miss Fiscal Responsibility.

180

Modern Economics, Philosophy and Politic...

Modern Economics, Philosophy and Political Stuff for Smart People
Book that Howard pretends to return to Grace to make her look good in front of Dr. Malcolm.

181

Mother Goose Magazine

Mother Goose Magazine
Kids magazine that Jerry mentions.

182

Mr. Bulk

Mr. Bulk
Smorgasbord place that Jerry invites Bob to go to lunch.

183

Mr. Hairpiece

Retail

Beauty Supply Stores

Mr. Hairpiece
Toupee store from multiple episodes.

184

Murdock High School

High Schools

Murdock High School
Carlin's high school. He talks Emily into going to his reunion with him and pretending to be his wife.

185

The Museum of Archeology

Museums

The Museum of Archeology
Museum where Howard takes his son Howie.

186

Musical Munchables

Chips and Crackers

Musical Munchables
Crackers in the shape of musical instruments that Bob eats out of the box.

187

Name that Tree

TV Shows-Game Shows

Name that Tree
Bob's patient Craig Plager's idea for a game show - fly contestants into Yosemite and they guess tree types.

188

The Nazi Hour

The Nazi Hour
Bob's patient Craig Plager tells the group about his failed pitch for a Third Reich themed TV comedy show called The Nazi Hour.

189

Nights of Passion

Nights of Passion
Carol presents Bob with three perfume options for Emily's anniversary present that descend in price. Starting with the most expensive - the three are: Love in the Afternoon, Nights of Passion, Just Friends.

190

Nokamura's Delicatessen

Cafes and Delis

Nokamura's Delicatessen
Mr. Carlin takes Carol to a real estate banquet at a Japanese restaurant, explaining that the president of the company, Mr. Nokamura, owns a lot of restaurants. Last year they had it at Nokamura's Delicatessen, and the year before that, Chez Nokamura.

191

Northshore Trophy Company

Retail

Sporting Goods Stores

Northshore Trophy Company
Company where Bob worked when he was in seventh grade - and stole somebody else's trophy.

192

O.K. Burger Corral

Burger Joints

O.K. Burger Corral
Ellen becomes a restaurant reviewer for the Herald, writing a column called Chicago's Best Burger Bets. When she's trying to decide on a name, Emily mentions that she likes Chopped Meat is my Beat. The first restaurant that she reviews is the O.K. Burger Corral.

193

Oasis Bar

Nightlife

Bars

Oasis Bar
Bar back in Texas where Bob and Emily's cruise neighbor Vern hangs out.

194

Oasis Cocktail Lounge

Oasis Cocktail Lounge
Bob and Emily double date with Carol and Howard at a bad Chinese restaurant.

195

Old Lime

Cosmetics

Old Lime
Bob's aftershave lotion that Howard likes.

196

Omm-Pah-Pahs

Musicians

Omm-Pah-Pahs
Band featured at the ski lodge restaurant where Bob and Emily stay during their spontaneous weekend getaway, featuring Don on the tuba, Marv on the boom base and leader Dave on the accordion.

197

Orthodontists

Sports Teams

Orthodontists
When Emily asks Bob about "Orthodontist 12, Psychologist 12" written on a notepad on his desk in his office, Bob claims it's the score for a sports game. It's actually the number of letters in the words.

198

Outrigger Hotel

Outrigger Hotel
When Bob decides to stay in a hotel by himself to get some quality alone time, Dr. Arnold recommends the Outrigger Hotel, a hotel with a Tahitian motif. Every room's got a bathtub shaped like a giant clam shell.

199

Pathfinder

Transportation

Airlines

Pathfinder
Bob takes his fear of flying workshop participants to New York on Pathfinder Flight 21.

200

Pearl LaTour and Her Trained Doves

Amusement

Animal Acts

Pearl LaTour and Her Trained Doves
Act that Grace mentions when Dr. Malcolm asks her what she knows about December 7.

201

Pharmaceuticals Illustrated

Pharmaceuticals Illustrated
Magazine from multiple episodes.

202

Phi Beta Nu

Fraternities

Phi Beta Nu
Bob's fraternity. When a Phi Beta Nu makes a pledge, if he breaks it, he's a rotten egg.

203

Phil's

Wine

Phil's
Champagne the gang drinks at Bob and Emily's impromptu Bob voyage party.

204

Pie Incorporated

Miscellaneous Services

Pie Incorporated
Company Elliot hires to throw a pie in Bob's face.

205

Pierre Jordeaux

Timepieces

Pierre Jordeaux
Emily buys Bob a really expensive watch for his birthday. When he finds out how much it costs, he is shocked that she would spend that much money on one small gift. "The finest, most accurate watch in the world". Inscription: "To Bob, the most wonderful husband in the world. Love you, love you, love you, love you, Switzerland. Emily"

206

Piggly Wiggly Giggly Glop

Piggly Wiggly Giggly Glop
Ice cream dish that Bob considers ordering at Uncle Yummy's Ice Cream Parlor.

207

Ping

Wine

Ping
Pink champagne made from real grapes. See ballpoint pen offer on back label.

208

Pizzatorium

Pizza Parlors

Pizzatorium
Carol orders a pizza.

209

Police Barber

Police Barber
Bob's patient Craig Plager mentions a TV show he pitched.

210

The Power of Persuasion

Conventions and Seminars

The Power of Persuasion
Seminar that Dan mentions.

211

Psychologists

Sports Teams

Psychologists
When Emily asks Bob about "Orthodontist 12, Psychologist 12" written on a notepad on his desk in his office, Bob claims it's the score for a sports game. It's actually the number of letters in the words.

212

Psychology in Action

Psychology in Action
Bob takes his therapy group on a public access TV show.

213

Psychology Is a Four Letter Word

Psychology Is a Four Letter Word
Book Howard the psychologist mentions in Emily's alternate timeline fantasy.

214

The Pump Room

The Pump Room
Bob proposes going out to The Pump Room for champagne and filet mignon.

215

Rack of Beef

Rack of Beef
Emily makes a reservation for dinner.

216

The Rat Race

TV Shows-Game Shows

The Rat Race
Bob's patient Craig Plager's idea for a game show - celebrities betting on painted rats racing against each other.

217

Redberry

Redberry
Howard's breakfast cereal that gets chewed open by mice.

218

The Remarkable Podbillion Process

The Remarkable Podbillion Process
Book by Bob's psychiatrist friend, the Remarkable Ned Podbillion.

219

Reverend Biff and His Better Times-a-Com...

Religion

Religious Organizations

Reverend Biff and His Better Times-a-Comin' Revival
There's a problem with Emily's school's summer camp - Camp Thundercloud - Reverend Biff and his Better Times-a-Comin' Revival rented the dining hall for the month of July.

220

Robert Hartley PH.D

Robert Hartley PH.D
Chicago psychologist.

221

Royal Lantern

Royal Lantern
When Bob decides to stay in a hotel by himself to get some quality alone time, Dr. Arnold recommends the Royal Lantern, a hotel on Northmont, real popular with doctors.

222

Runyan's Beanery

Fast Food

Runyan's Beanery
Restaurant that Bob and the Peeper visit before the Loyal basketball game, where they get arrested for solicitation. When Emily says she doesn't like beans, Bob explains that they serve hamburgers not beans, but Tony Caruso always liked the name Runyan. Who's Tony Caruso? Runyan.

223

S.S. Oversight

Vehicles

Watercrafts

S.S. Oversight
In the nautical series of gentle reminders that Jerry's new collection sends out, it says, "Pardon our tug" and there's a picture of a little smiling tugboat gently nudging an ocean liner. And the ocean liner is named S.S. Oversight.

224

Schwegler's

Nightlife

Nightclubs

Schwegler's
Bar where Emily meets Carol and Ellen.

225

Scorch-No

Scorch-No
Dr. Dorfman advises Carol on sunscreen products. The pharmacy was all out of Hellfire Sunburn Cream, but she buys the ret of the options that Dr. Dorfman recommends: Scorch-No, Burn-Me-Not and Zemeltrickselfeen for redheads.

226

Sensible Shoes

Rock Bands

Sensible Shoes
Rock band Howard takes his son Howie to that smashes their instruments and tries to set the audience on fire.

227

Shanghai Musk

Shanghai Musk
Bob's new cologne.

228

Shelton Hotel

Shelton Hotel
Where Bob and Emily meet Bob's old girlfriend Nancy Brock, where she and her husband are staying while visiting Chicago.

229

Sick Man Well Man

Sick Man Well Man
TV show Howard mentions.

230

Sky World

Sky World
Airline company magazine. Howard is featured as the "Sky Guy of the Month".

231

Skyline Management Corporation

Corporations

Companies

Skyline Management Corporation
Company that raises the rent for Bob and Emily - and Howard's apartments.

232

Smitty's Drapery Nook

Home Furnishing Stores

Smitty's Drapery Nook
Company that messes up Bob and Emily's new drapes.

233

The Sociological Implications and Ramifi...

Textbooks

The Sociological Implications and Ramifications of Intelligence Quotients
Emily's textbook when she studies to become a psychometrist.

234

Sofa City

Furniture Stores

Sofa City
Store Emily mentions, where she and Bob are headed.

235

South Side Creamery

Food Industries

Farms

South Side Creamery
Emily mentions picking up the centerpiece for Thanksgiving - a big letter 'H' chiseled out of butter - a Hartley tradition.

236

Speedy Plumbing and Heating

Maintenance Services

Plumbing Services

Speedy Plumbing and Heating
Company Bob mentions talking to Emily long distance.

237

St. Matthews Hospital

Hospitals

St. Matthews Hospital
Carol goes in for minor personal surgery to have her butterfly tattoo removed at St. Matthews Hospital.

238

State University

State Colleges

State University
Diploma on Bob's office wall.

239

Suction King Vacuum Cleaner

Vacuum Cleaners

Suction King Vacuum Cleaner
One of Bob's patients sells vacuum cleaners.

240

Sugar Craters

Sugar Craters
Galaxy themed breakfast cereal that Bob mentions.

241

Sunset Burger

Burger Joints

Sunset Burger
Bob tries out a Breakfast Sizzler from Sunset Burger, a hamburger with an orange slice on a bran muffin, to review it for Ellen's new newspaper column. His review: "Boo!"

242

Sunspots

Basketball Teams

Sunspots
Bob's new patient plays basketball for the Sunspots.

243

Sunward

Vehicles

Watercrafts

Sunward
Bob and Emily's cruise ship.

244

The Sure Thing

Nightlife

Strip Clubs

The Sure Thing
Strip club.

245

Teflon

Teflon
Rock musical about the '70s that Jerry mentions.

246

Theresa' Coffee Shop

Coffeehouses

Theresa' Coffee Shop
Bankrobber Mel's girlfriend Theresa's coffee shop.

247

Tigers

School Mascots

Tigers
Emily's school's mascot.

248

Time Out for Coffee

Time Out for Coffee
TV interview show Bob mentions talking to Emily long distance.

249

Tina and Her Amazing Frog

Tina and Her Amazing Frog
Theatrical production that Howard mentions.

250

Tomorrow's Health

Tomorrow's Health
When Bob tells Carols this is the day that he receives his copy of Psychology Today, she corrects him - today he gets Tomorrow's Health. Tomorrow, he gets Psychology Today.

251

Tooth Or Consequences

Childrens Books

Tooth Or Consequences
Children's book by Dr. Jerome Merle Robinson.

252

Tracy Grammar School

Primary Schools

Tracy Grammar School
School where Emily teaches, from various episodes.

253

Trips with Larry

Travel Agencies

Trips with Larry
Bob's suggestion for the name of her husband Larry's new travel agency.

254

Tug O' War U.S.A.

TV Shows-Game Shows

Tug O' War U.S.A.
Bob's patient Craig Plager's idea for a game show.

255

Tukohoshi Raiders

Baseball Teams

Tukohoshi Raiders
Bob's new baseball pitcher patient Moose Washburn is traded to a Japanese expansion team in Tukohoshi.

256

Turkey Quarterly

Turkey Quarterly
Emily orders a few magazines from a door-to-door salesman.

257

Uncle Yummy's Ice Cream Parlor

Ice Cream Parlors

Uncle Yummy's Ice Cream Parlor
Ice cream parlor where Bob and Emily and Howard and Ellen take Howie.

258

Uptown Federal Savings

Banks

Uptown Federal Savings
Bank in the Rimpau Medical Arts Building where Bob works.

259

The Urology Research Clinic Annual Mixed...

Sporting Events

The Urology Research Clinic Annual Mixed Doubles Tennis Tournament and Cocktail Party
The Urology Research Clinic hosts the Annual Mixed Doubles Tennis Tournament and Cocktail Party. The prize is the coveted Urology Trophy, also referred to as the Urology Cup.

260

The Urology Research Clinic

Hospitals

The Urology Research Clinic
The Urology Research Clinic hosts the Annual Mixed Doubles Tennis Tournament and Cocktail Party. The prize is the coveted Urology Trophy, also referred to as the Urology Cup.

261

The Venus Adult Theater

Movie Theaters

The Venus Adult Theater
Carol's date - a member of Bob's fat group - takes her to the The Venus Adult Theater to see a 7 minute adult film called Lady in the Barracks.

262

Vermin Kingdom

Vermin Kingdom
Bob's patient Craig Plager mentions a TV show he pitched.

263

Vickers & Sons Inc

Corporations

Companies

Vickers & Sons Inc
Ed's patient Mr. Vickers tells the group that his son booted him from his company because of his age.

264

Von Kruegers

Food Stores

Grocery Stores

Von Kruegers
Local market.

265

Von Kruegers Cereal

Von Kruegers Cereal
Breakfast cereal that Howard mentions, his son Howie's favorite, sold at Von Kruegers Market.

266

Von Kruegers Scotch

Alcohol

Von Kruegers Scotch
Scotch sold at Von Kruegers Market, aged in styrofoam kegs.

267

WCOKR

Organizations

Activist Groups

WCOKR
Why Can't Our Kids Read. Angry parents form a group concerned with continuing decline in education at Emily's school.

268

What Chicago Means to Me

Printed Matter

What Chicago Means to Me
Essays by Emily's student Craig Shumway and Richard Lewis.

269

Whitman's Jewelers

Jewelry Stores

Whitman's Jewelers
Jerry calls Whitman's Jewelers for Bob to find out how much the watch that Emily bought him for his birthday cost.

270

Why Rats Turn Left

Conventions and Seminars

Why Rats Turn Left
Seminar that Bob mentions while dictating a letter to Carol.

271

Wigwam City

Wigwam City
Campsite that refuses to rent Bob cabins for his group marathon trip.

272

Willy Wylerman's Golf Clinic

Classes

Willy Wylerman's Golf Clinic
When Bob plan to join Emily at the school's summer camp - Camp Thundercloud, Jerry reminds Bob that Willy Wylerman's Golf Clinic is July 20. Bob thought it was August 20.

273

The Windjammer Club

Private Clubs

The Windjammer Club
Yacht club that Jerry wants to join. Send them $6,000 and they'll send you your button.

274

Wooden Teeth World

Medical Services

Wooden Teeth World
Joke the Peeper makes about where to find a gift for Bob's future son.

275

The World of Cliff Murdock

The World of Cliff Murdock
The Peeper joke, his one-man Broadway show.

276

Yamamoto's

Yamamoto's
Restaurant Carol mentions, where she went with her new boyfriend.

277

Yellow Belly Burger

Yellow Belly Burger
Menu item at the O.K. Burger Corral that Emily orders for Bob.

278

Yogurt City

Frozen Yogurt Shops

Yogurt City
Yogurt shop Bob mentions.

279

You Are Responsible for Your Own Social ...

Classes

You Are Responsible for Your Own Social Interactions and Cultural Exchanges as an Adult
When bank robber Mel mentions going to night school, Bob makes a joke about the name of a class - Introduction to Heist. But he's actually talking about - You are Responsible for Your Own Social Interactions and Cultural Exchanges as an Adult.

280

Zemeltrickselfeen

Zemeltrickselfeen
Dr. Dorfman advises Carol on sunscreen products. The pharmacy was all out of Hellfire Sunburn Cream, but she buys the ret of the options that Dr. Dorfman recommends: Scorch-No, Burn-Me-Not and Zemeltrickselfeen for redheads.

281

The Zephyrs