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BOJACK HORSEMAN 2014 Animated Series

Real dates. Fictional events.
8

Fictional business and products... and more
478
  • Advertising and Marketing
    • Publici-Todd
      • Todd's publicity company (Season 3 episode 6 Brrap Brrap Pew Pew)
  • Airlines
    • Celibate
      • Airline in episode Our A-Story is a 'D' Story.
    • Cordovian Airlines
      • Airline Diane takes to war torn Cordovia in season 2 episode Hank After Dark.
    • Dispirited Airlines
      • Airline in episode Our A-Story is a 'D' Story.
    • Fuselagier
      • Airline in episode Live Fast, Diane Nguyen.
    • Hanawalt
      • Airline in episode Our A-Story is a 'D' Story.
    • Panda-Am
      • Airline seen in season 2 episode Hank After Dark.
    • Puddle Air
      • Airline (Season 3 episode 8 Old Acquaintance)
    • Sadness
      • Airline in episode Our A-Story is a 'D' Story.
    • Scary Air
      • Airline in episode Live Fast, Diane Nguyen.
    • Smelta
      • Airline in episode Our A-Story is a 'D' Story.
  • Amusement Parks
    • Todd's Disneyland
      • Fake Disneyland that Todd builds in episode Yesterdayland, featuring the rides: Todd's Wild Death Coaster, Gabe Jr. The Grease Fire of the Caribbean, and Cinderella's Magical Pile of Used Mattresses. "The happiest place on Urf"
    • Whale World
      • Amusement park owned by BoJack's old co-star from Horsin' Around (Season 3 episode 3 BoJack Kills)
  • Apartment and Condos
    • At Least Nine Stories Tower
      • Apartment building (Season 3 episode 8 Old Acquaintance)
    • Tabbywood
      • Apartment building where Princess Carolyn lives.
  • Appliances and Housewares
    • The Bagel Catcher
      • Product Todd and Mr. Peanutbutter come up with in episode Higher Love. It's a baseball glove.
    • Biatelli
      • BoJack's coffee maker, seen in episode Yes And.
    • Skormpf
      • BoJack's blender, seen in episode Yes And.
    • SmoodieBlend
      • BoJack's blender in episode Brand New Couch.
  • Art Galleries
    • Discount Fine Art Gallery
      • Site of BoJack's friends' diversion while BoJack breaks into Nixon library to film a scene for the Secretariat movie in episode The Shot.
  • Artists
    • M. Arregui
      • Artist name on painting in the coffee shop where Princess Carolyn talks to BoJack on the phone in episode Escape from L.A.
  • Artwork
    • Glowing Fuzzy Nonsense
      • Painting by Thomas Kincade that Princess Carolyn gets lost in - from episode The Shot.
  • Audio Recordings-Music
    • Brrap Brrap Pew Pew
      • Sextina Aquafina's new album (Season 3 episode 6 Brrap Brrap Pew Pew)
    • The Hank Hippopopalous Hip-Hop Hypothesis
      • Uncle Hanky's novelty rap album, mentioned by Mr. Peanutbutter in season 2 episode Hank After Dark.
    • I Am Sarah Lynn
      • Dance pop album by Sarah Lynn mentioned in episode 3 (you might remember her as adorable Sabrina from Horsin' Around).
  • Automotive Services
    • Stoat's Boat Totes
      • Boat tower that tows BoJack's boat back to L.A. in episode Escape from L.A.
  • Awards
    • 1994 Animal Choice Awards
      • BoJack version of People's Choice Awards. Seen in season 2 episode Hank After Dark.
    • Baby's Choice Award
      • Movie awards (Season 3 episode 7 Stop the Presses)
    • The Dipshit Awards
      • Todd's all dressed up for The Dipshit Awards in episode Let's Find Out.
    • Golden Snowflake Awards
      • Movie awards (Season 3 episode 6 Brrap Brrap Pew Pew)
    • Image Choice Spirit Awards
      • Movie awards (Season 3 episode 6 Brrap Brrap Pew Pew)
    • The Leonard Matin Awards
      • Movie awards (Season 3 episode 6 Brrap Brrap Pew Pew)
    • Male Animal In A Comedy Drama Or Variety Show
      • Award given out at the 1994 Animal Choice Awards in season 2 episode Hank After Dark.
    • OCD Image Awards
      • Movie awards (Season 3 episode 6 Brrap Brrap Pew Pew)
  • Bakeries
    • Dugong Donuts
      • BoJack version of Dunkin Donuts in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
  • Banks
    • Sea-BT Cards
      • Credit card accepted in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
    • Whales Fargo
      • Bank in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
  • Bar and Grills
    • The Gila And Lime Bar & Grill
      • Restaurant in Tesuque, New Mexico in episode Escape from L.A.
  • Bars and Night Clubs
    • Beers
      • BoJack version of Cheers in episode Live Fast, Diane Nguyen.
    • Bellican's
      • Seen in various episodes.
    • Burt's Bar & Tavern
      • Bar where Todd hangs out with his improv friends in episode Yes And.
    • Chimprov
      • Comedy club in episode Our A-Story is a 'D' Story.
    • Club Nagel
      • Nightclub in episode The Telescope.
    • Disco Forever
      • Closed disco club in episode The Telescope.
    • Drinkley's
      • Boston bar in episode Live Fast, Diane Nguyen.
    • The Laugh Shack
      • Comedy club from episode Zoes and Zeldas.
    • Pellican's
      • Bar seen in episode 2.
    • Shenanigags
      • Comedy club where Todd joins an improv cult in episode Yes And.
    • Watering Hole
      • Bar seen in episode Still Broken.
    • Zippo Pine Bar
      • Bar from "Tracing Zippo Pine Bar", a book by Diane Nguyen, one of the previous works listed on the back cover of her book Secretariat: A Life. (Season 1 episode BoJack Horseman: The BoJack Horseman Story, Chapter One)
  • Beauty and Barber Shops
    • Hairapy
      • 
Hair studio near the Molt spa (Season 4 episode See Mr. Peanutbutter Run)
    • Talons N' Claws
      • Store next door to Embassy of Cordovia seen in season 2 episode Hank After Dark. Special! Manicure $19.99 (Octopi $89.99)
  • Beverages
    • Alpine Sweat
      • Mountain Dew substitute Todd drinks in episode Yesterdayland.
    • Candy Bar Blend Espresso
      • Beverage option listed on the menu in the Starbucks themed guest room at Diane's surprise party in season 2 episode After the Party.
    • Disgusting Shrimp Soda
      • Product sold at the Tide-U-Over Mart in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
    • Ebian
      • BoJack version of Evian bottled water, seen in episode Yes And.
    • Fluidiccino
      • Beverage option listed on the menu in the Starbucks themed guest room at Diane's surprise party in season 2 episode After the Party.
    • Fraappleasure
      • Beverage option listed on the menu in the Starbucks themed guest room at Diane's surprise party in season 2 episode After the Party.
    • Go-Go Beans Espresso
      • Beverage option listed on the menu in the Starbucks themed guest room at Diane's surprise party in season 2 episode After the Party.
    • Latte-in-a-bowl
      • Beverage option listed on the menu in the Starbucks themed guest room at Diane's surprise party in season 2 episode After the Party.
    • Skinny Sugarsauce Espresso
      • Beverage option listed on the menu in the Starbucks themed guest room at Diane's surprise party in season 2 episode After the Party.
    • Squiirt
      • Soft drink (substitute for the real Squirt) seen in episode Still Broken.
  • Beverages-Alcohol
    • Czech Republic Vodka
      • Bottle on the bar at Princess Carolyn's apartment in season 2 episode After the Party.
    • Gin
      • Generic gin brand in season 2 episode After the Party.
    • Guten Bourbon
      • The urban German bourbon that Princess Carolyn gets BoJack to film a commercial for, but then he bails and Todd takes over in episode Say Anything. Appears in several other episodes throughout the seres.
      • Empty bottles are seen strewn around BoJack's house in episode "Yes And".
      • BoJack drinks it all through the Christmas Special.
    • Pappy Van Winkle
      • Bourbon BoJack tries to take onto a plane in a flask that's too large and security stops him in episode Live Fast, Diane Nguyen.
    • Silver Moon XXX
      • White whiskey (Season 3 episode 9 Best Thing That Ever Happened)
  • Beverages-Beer
    • Buck Beer
      • Seen in episode Yes And.
    • GB Beer
      • Seen on the floor of BoJack's bedroom in episode Yesterdayland.
  • Beverages-Milk
    • Seaborn Seahorse Milk
      • TV commercial starring Mr. Peanut Butter that BoJack sees in his Rinse-Carlton hotel room, and then later buys at the Tide-U-Over Mart to feed the baby seahorse that he rescues (Season 3 episode 4 Fish Out of Water)
  • Beverages-Soft Drinks
    • Cola Koala
      • BoJack version of Coca-Cola (Season 3 episode 12 That Went Well)
    • Tag
      • BoJack version of Tab cola in episode The Telescope.
  • Beverages-Wine
    • Bellisimo
      • Wine on BoJack and Princess Carolyn's table at Elefante in episode Say Anything.
    • Catbernet
      • Wine product (Season 1 episode 10 It's You)
    • Fancy
      • Champagne brand Todd drinks in episode Live Fast, Diane Nguyen.
  • Boarding Schools-Boys
    • Rounded Corners Prep
      • Prep school (Season 3 episode 3 BoJack Kills) . "A gluten free learning experience"
  • Books-Biography
    • One Trick Pony
      • The book Diane writes about BoJack in episode One Trick Pony.
    • Portrait Of An Asshole
      • Herb's recommendation for BoJack's autobiography Diane is ghostwriting in episode The Telescope.
  • Books-Cookbooks
    • Big Book Of Bisques
      • Book in restaurant kitchen (Season 3 episode 9 Best Thing That Ever Happened)
    • Big Book Of Broths
      • Book in restaurant kitchen (Season 3 episode 9 Best Thing That Ever Happened)
    • 'Matoes
      • Book in restaurant kitchen (Season 3 episode 9 Best Thing That Ever Happened)
  • Books-Fiction
    • 50 Shades Of Russian Blue
      • Book on Princess Carolyn's bookshelf in season 2 episode After the Party.
    • The Great Catsby
      • Book on Princess Carolyn's bookshelf in season 2 episode After the Party.
    • Little Kitties
      • Book on Princess Carolyn's bookshelf in season 2 episode After the Party. Ode to Little Women.
  • Books-Instructional
    • How To Cook Hot Dogs
      • Book in restaurant kitchen (Season 3 episode 9 Best Thing That Ever Happened)
    • How To Kill A Mockingbird
      • Book on Princess Carolyn's bookshelf in season 2 episode After the Party.
    • What To Expect When You're A Male Seahorse ExpectingÖ Which Is A Thing
      • Book by Dr. Pippi Campus (Season 3 episode 4 Fish Out of Water)
  • Books-Nonfiction
    • BoJack Horseman: The BoJack Horseman Story
      • The book BoJack and Penguin Publishing hire Diane to write in season 1.
  • Books-Other
    • Jelly Belle
      • Book Kelsey tries to make into a movie (Season 3 episode 8 Old Acquaintance)
    • The Joy Of Mating
      • Book (Season 3 episode 11 That's Too Much, Man!)
    • No Rouxgrits
      • Book in restaurant kitchen (Season 3 episode 9 Best Thing That Ever Happened)
    • Old Dumb Life, Brand New Attitude
      • By Andrew J. Hentz. Self help audio book BoJack listens to in episode Brand New Couch.
      • Everything is a metaphor. You are literally a metaphor.
      • You have to believe in the AHP of TPE (The awesome healing power of total positive energy)
      • The house is a metaphor for a home.
      • Happiness is a metaphor for change.
      • The past is past. That's why it's called the past.
      • Tomorrow is an opportunity. You can be big and proud and bang on your tom-tom drum or you can get in your boat and row. Tom or row. Tomorrow.
    • The Old Manx And The Sea
      • Book on Princess Carolyn's bookshelf in season 2 episode After the Party.
    • The Rise And Fall Of Strongheart
      • Book by Diane Nguyen, previous work listed on the back cover of Diane's Secretariat: A Life. (Season 1 episode BoJack Horseman: The BoJack Horseman Story, Chapter One)
    • Secretariat: A Life
      • Book about a disgraced racehorse by BoJack's ghostwriter Diane Nguyen, mentioned in several season 1 episodes.
    • Suffragette City
      • Book Princess Carolyn pitches to movie director Cameron Crow in episode Say Anything. A coming of age story about rock music, being a teenager in the '80s and buying zoos by Jim Shelby. Cate Blanchette's favorite book.
    • Swamp Monsters Of Malibu
      • Failed book series published by Penguin Publishing.
    • Tracing Zippo Pine Bar
      • Book by Diane Nguyen, previous work - and New York Times best seller - listed on the back cover of Diane's Secretariat: A Life. (Season 1 episode BoJack Horseman: The BoJack Horseman Story, Chapter One)
  • Books-Reference
    • 101 Butt Jokes
      • Book Todd finds in Copernicus' state room on the Giggleship in episode Out to Sea.
  • Bookstores
    • Swamp Reads
      • Tallahassee bookstore stop on BoJack and Diane's book tour in season 2 episode Hank After Dark.
  • Breakfast Cereal
    • Mice Krispies
      • Rice Krispies breakfast cereal substitute Todd eats in episode Yesterdayland.
    • Sugar Humans!
      • Breakfast cereal Todd eats in episode Horse Majeure.
    • Wheat Lumps
      • Cereal BoJack eats in episode 1.
  • Buildings and Landmarks
    • Cordovian Embassy
      • Mentioned on MSBSea ticker tape in season 2 episode Hank After Dark - "Food fight at Cordovian embassy reminds stuffy old dignitaries how to have fun"
  • Cafes and Delis
    • Cactus Flower Cafe
      • Restaurant across from hospital where BoJack dumps Charlotte's daughter's drunk friend in episode Escape from L.A.
    • Kokopelli Deli
      • Deli in Tesuque, New Mexico in episode Yes And.
    • Storky's
      • Sandwich place Mr. Peanutbutter mentions in episode Yesterdayland. "Where your 81st sandwich is free"
  • Candy and Sweets
    • Sticky Pink Cotton Candy Machine
      • No description available
  • Candy Stores
    • The Taffy Giraffe
      • Candy store seen in episodes Higher Love, Escape from L.A.
  • Charities
    • Doctors Without Posters
      • Charity Sarah Lynn signs posters for (Season 3 episode 12 That Went Well)
    • Fight Against Udder Cancer
      • Charity in episode Say Anything.
    • Herbitat For Henranity
      • Joke name for Habitat for Humanity from the story about Herb that Princess Carolyn makes up in episode Still Broken.
  • Childcare Services
    • Childcare Center
      • Generic childcare center seen in episode Still Broken.
  • Chips and Crackers
    • Chains
      • Generic snack food product being carried by a bird person seen flying outside BoJack's bedroom window during the party he throws after finding out he was nominated for an Oscar for his performance in Secretariat (one of four products seen as part of a reference to the movie Weird Science, when Lisa describes the party at Wyatt's house to Gary's parents... "chips, dips, chains, whips." (Season 1 episode 10 It's You)
    • Chips
      • Generic snack food product being carried by a bird person seen flying outside BoJack's bedroom window during the party he throws after finding out he was nominated for an Oscar for his performance in Secretariat (one of four products seen as part of a reference to the movie Weird Science, when Lisa describes the party at Wyatt's house to Gary's parents... "chips, dips, chains, whips." (Season 1 episode 10 It's You)
    • Fish Flakes (smoky Bbq Flavor)
      • Snack product in gift basket in BoJack's hotel room (Season 3 episode 4 Fish Out of Water)
    • Freeze Dried Carrot Chips
      • BoJack's snack chips from episode Zoes and Zeldas - he eats them at home, also seen in convenience store later on when Todd finds the video game Decapathon VII.
    • Parrot's Booty
      • BoJack version of Pirate's Booty snack food from episode One Trick Pony.
    • Poofs
      • Snack food seen in convenience store in episode ZoŽs and Zeldas.
    • Quackers
      • Snack food (Season 3 episode 7 Stop the Presses)
    • Salted Quackers
      • Snack food seen in convenience store in episode ZoŽs and Zeldas.
    • Sea Weed Snax
      • Snack product in gift basket in BoJack's hotel room (Season 3 episode 4 Fish Out of Water)
    • Slender Wheets
      • BoJack version of Wheat Thins, seen in BoJack's house in episode Yes And.
    • Wooffles
      • BoJack version of Ruffles Todd eats in episode Horse Majeure.
    • Woofles
      • Snack food seen in BoJack's house in episode Yes And.
  • Cities and Towns
    • Pacific Ocean City
      • Underwater city (Season 3 episode 4 Fish Out of Water)
  • Cities and Towns - Joke
    • Nowheresville
      • Joke/insult. "Pack your bags go back to Nowheresville". (Season 3 episode 8 Old Acquaintance)
  • Cities and Towns - U.S.
    • Earnest, California
      • Mr. Peanutbutter: "But when we do get the signatures we need - please note I said when, not if, then the campaign will begin in oh, where did you say again, Katrina?Ē Katrina: "Earnest.Ē Mr. Peanutbutter: "When we get the signatures, the campaign will begin in earnest.Ē Katrina: "Right.Ē Mr. Peanutbutter: "Earnest, California.Ē Diane: "Earnest is not a city in CalÖ Why do I try? Looks like you two have everything worked out.Ē (Season 4 episode See Mr. Peanutbutter Run)
    • Hollywoo
      • Hollywood becomes Hollywoo when BoJack steals the D from the Hollywood sign in episode Our A-Story is a 'D' Story.
    • Tesuque, New Mexico
      • Where Charlotte lives outside Santa Fe in episode Escape from L.A.
  • Classes
    • Making Facebook Invites
      • Class offered at Shenanigags comedy club in episode Yes And.
    • Mouth Noise Exploration
      • Class offered at Shenanigags comedy club in episode Yes And.
    • Spacework 101
      • Class offered at Shenanigags comedy club in episode Yes And.
    • Zip Zap Zop Symposium
      • Class offered at Shenanigags comedy club in episode Yes And.
  • Cleaning Products
    • Winducks
      • BoJack version of Windex - seen in Vigor supply closet in episode The Shot.
  • Clothing and Accessories
    • Armadidas
      • Shoe brand at Lady Footlocker in episode Higher Love.
    • Feral Apparel
      • Clothing line advertised in episode Our A-Story is a 'D' Story.
    • Kitten Heels
      • Shoes Princess Carolyn tries on at Lady Footlocker in episode Higher Love.
    • Le Gear
      • BoJack version of L.A. Gear shoes, seen advertised in episode The Telescope. "Like totally rad"
    • Newt Balance
      • Shoe brand at Lady Footlocker in episode Higher Love.
    • Timberwolf
      • Shoe brand at Lady Footlocker in episode Higher Love.
    • Under Otter
      • Shoe brand at Lady Footlocker in episode Higher Love.
  • Clothing Stores
    • Big & Tall & With Six Arms
      • Clothing store seen in episode Higher Love.
    • Broad Broads
      • Clothing store in episode The Telescope.
    • Fanny Packs
      • Fanny pack store in episode The Telescope.
    • Foie Gras
      • Clothing store in episode Our A-Story is a 'D' Story.
    • Fred Seagull
      • BoJack version of Fred Segal in episode Our A-Story is a 'D' Story.
    • House Of Leg Warmers
      • Store in episode The Telescope. "Splash dance sale!"
    • Lululemming
      • Seen in episode 1 in commitment flashback.
    • Melrose Camouflage
      • Clothing store in episode The Telescope.
    • One Stop Slap Shop
      • Slap bracelet store in episode The Telescope.
    • RATX O'Clock
      • Watch store in episode The Telescope.
    • Really Fancy Hat Shop
      • Hat store (Season 4 episode See Mr. Peanutbutter Run)
    • Sassy Ass
      • Clothing store near the Molt spa (Season 4 episode See Mr. Peanutbutter Run)
    • Urban Out Clippers
      • Clothing store in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
  • Coffee Shops
    • Bean Me Up Cafe
      • Coffee shop in Tesuque, New Mexico in episode Escape from L.A.
    • Black Mamba Juice
      • BoJack version of Jamba Juice in episode Higher Love.
    • Coffee Spot
      • Coffee shop seen in episode Higher Love.
  • Colleges
    • SFCC
      • Santa Fe Community College. Where BoJack applies for teaching position when he's in New Mexico in episode Escape from L.A.
  • Competitions
    • Rock The Slope
      • Mr. Peanutbutter proposes challenges the governor to a ski race down Devil's Mountain for the top seat in the government of the state of California. (Season 4 episode See Mr. Peanutbutter Run)
  • Concerts
    • Bunny Ver W/ Fleetfoxes 02-05-15
      • From poster on Charlotte's daughter's bedroom wall in episode Escape from L.A.
  • Condiments
    • Dips
      • Generic snack food product being carried by a bird person seen flying outside BoJack's bedroom window during the party he throws after finding out he was nominated for an Oscar for his performance in Secretariat (one of four products seen as part of a reference to the movie Weird Science, when Lisa describes the party at Wyatt's house to Gary's parents... "chips, dips, chains, whips." (Season 1 episode 10 It's You)
  • Conditions and Diseases
    • Uptight Dickhead Disease
      • Fake disease Sarah Lynn makes up in episode 3.
  • Construction Companies
    • Boar Bros. Demolition
      • Demolition company Bojack hires to destroy his grandparents' cabin. (Season 4 episode The Old Sugarman Place)
  • Convenience Stores and Gas Stations
    • 8/12
      • BoJack version of 7/11 convenience store where Todd finds Decapathon VII video game in episode ZoŽs and Zeldas.
    • Oxxen
      • BoJack version of Exxon gas station seen in episode Horse Majeure.
    • Tide-U-Over Mart
      • Convenience store in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
  • Conventions and Seminars
    • 1st Annual Ghoswriter Convention
      • Seen in season 1 episode Downer Ending.
    • Santa Fe Boat Show
      • Fake boat show BoJack claims he's going to so it doesn't look like he came to New Mexico just to see in episode Escape from L.A.
  • Corporations
    • AOL-Time Warner-Pepsico-Viacom-Halliburton-Skynet-Toyota-Trader Joe's
      • Multinational conglomerate of corporations mentioned in season 2 episode Hank After Dark.
    • PB Enterprises
      • Parent company of Mr. Peanutbutter's PB Livin' production company.
  • Counselors, Psychiatrists and Therapists
    • Dr. Janet
      • Diane and Mr. Peanut Butter's marriage counselor (Season 3 episode 5 Love and/or Marriage)
  • Counties and States
    • West Dakota
      • Todd's idea for a new state in episode Chickens.
  • Countries
    • Cordovia
      • Todd says people tell him he looks like the Prince of Cordovia in season 2 episode After the Party.
      • Where Diane is scheduled to go to work with Sebastian St. Claire - mentioned in various episodes.
      • Prince Cordovia is shown episode Hank After Dark - and yes, he looks like Todd.
  • Dentists
    • The Tooth, The Whole Tooth And Nothing But The Tooth
      • Dental plan at Princess Caroline's agency (Season 3 episode 5 Love and/or Marriage)
  • Department, Discount and General Stores
    • Bed Burrow & Beyond
      • BoJack version of Bed Bath & Beyond seen in episode Horse Majeure.
    • Clair's Department Store
      • Store advertised in Variation newspaper (Season 3 episode 9 Best Thing That Ever Happened)
    • Crate & Kennel
      • BoJack version of Crate & Barrel seen in episode Horse Majeure.
    • Hop To It Flea Market
      • Flea market near the Molt spa (Season 4 episode See Mr. Peanutbutter Run)
    • St Claire's Department Store
      • There's an advertisement for St. Claire's on the newspaper Vincent/Kevin is reading in Princess Carolyn's apartment in season 2 episode After the Party.
    • That's So Reagan
      • Discount store in episode The Telescope. "The Gipper's Trickle Down savings"
  • Diners
    • Silver Spoon Diner
      • Diner seen in various season 1 episodes.
    • Suzy's 50s Diner
      • Diner where BoJack and Wanda the owl girl go in episode Yesterdayland.
  • Doctors
    • Dr. Pippi Campus
      • Doctor that wrote the book "What to Expect When You're a Male Seahorse ExpectingÖ Which is a Thing" (Season 3 episode 4 Fish Out of Water)
    • Foggy St. Jerusalem
      • Real doctor on MSNBSea abortion panel (Season 3 episode 6 Brrap Brrap Pew Pew)
    • Spin Doctors Family Practice
      • Doctor's office in episode The Telescope.
  • Drug Dealers
    • Dr. Hu
      • Sarah Lynn's drug dealer in season 1 episode Downer Ending.
  • Drugs-Recreational
    • Angel Dustin Hoffman
      • One of the designer drug Sarah Lynn mentions that's named after a celebrity (Season 3 episode 11 That's Too Much, Man!)
    • Billy Crystal Meth
      • One of the designer drug Sarah Lynn mentions that's named after a celebrity (Season 3 episode 11 That's Too Much, Man!)
    • Gush
      • The party drug Diane takes (Season 3 episode 5 Love and/or Marriage)
    • Lucille Eightball
      • One of the designer drug Sarah Lynn mentions that's named after a celebrity (Season 3 episode 11 That's Too Much, Man!)
  • Electronics
    • A Drone Throne
      • Todd invention - a drone that has a seat hanging from the bottom so you can fly around in it. (Season 4 episode See Mr. Peanutbutter Run)
    • Transformation Machine
      • The old prop machine that Urkel built in the episode of Family Matters when he became Stefan Urquelle, seen in BoJack episode Still Broken.
  • Electronics Stores
    • Beast Buy
      • BoJack version of Best Buy where BoJack returns Todd's video game in episode ZoŽs and Zeldas.
    • The Flop House
      • Computer store in episode The Telescope.
    • TV World
      • Store in episode Our A-Story is a 'D' Story.
    • Walkman Walt's
      • Electronics store in episode The Telescope.
  • Elementary Schools
    • Fairmeadow Primary
      • Seen in the Horsin' Around show opening.
  • Event Centers
    • AOL-Time-Warner-Pepsico-Viacom-Haliburton-Skynet-Toyota-Trader Joe's Auditorium
      • Location of awards show (Season 3 episode 6 Brrap Brrap Pew Pew)
  • Fairs, Festivals and Parades
    • The Pacific Ocean Film Fest (POFF)
      • Film Festival BoJack attends in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
  • Farms
    • Gentle Farms Chicken
      • Chicken farm in episode Chickens.
  • Fast Food-Chicken
    • Chicken 4 Dayz
      • Chicken-themed fast food restaurant in episode Chickens. Also known as C4DZ. Don't ask questions, just keep eating. 4 then 5 then 6 billion served, all within the same episode.
  • Fast Food-Mexican
    • El Taco Loco
      • Mexican fast food restaurant that Mr. Peanutbutter visits in episode Zoes and Zeldas. Mr. Peanut Butter leaves with an "I ate a burrito as big as my headĒ T-shirts.
  • Fast Food-Other
    • Tuna 4-dayz
      • Fast food restaurant in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
  • Film Production Companies
    • MMM
      • BoJack version of MGM movie studio, seen in various episodes.
    • Parrotmount Studios
      • Film studio that produces BoJack's TV show Horsin' Around in episode The Telescope.
    • PB Livin'
      • Mr. Peanutbutter's film production company, mentioned in various season 1 episodes.
  • Financial Services
    • Mancia's Money Loans
      • Loan service in episode Higher Love.
  • Fire and Rescue Services
    • Hollywoo Hills Fire Station No. 76
      • Called to the scene when Todd's Disneyland goes up in flames in episode Yesterdayland.
  • Food
    • Fawaffle
      • Falafel meets waffle idea Todd and Mr. Peanutbutter come up with in episode Later.
    • Mrs. Beaversworth
      • BoJack version of Mrs. Butterworth's syrup in season 1 episode Downer Ending.
    • Muffin Man Apple Muffins
      • Muffin product sold at J'Von's in episode 2. Eat Me!
    • Quacker Oats
      • Snack box Todd wears on his face imitating BoJack in episode Live Fast, Diane Nguyen.
    • Yo-berry
      • Yogurt brand seen in the BoJack Horseman Christmas Special.
  • Food Companies
    • Freshwater Taffy
      • Candy factory outside Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
    • Sugarman Sugar Cubes
      • Fortune Bojack's mother inherited, mentioned in episode 2.
  • Funeral Homes, Mortuaries and Morgues
    • Maggot & Sons Funeral Home
      • From episode Live Fast, Diane Nguyen.
  • Furniture Stores
    • Inflatable Furniture
      • Furniture store in episode The Telescope.
    • The Swine Within Reach
      • Fine furniture store seen in episode 3.
  • Gangs
    • Highway Masticators
      • Motorcycle gang seen in episode Still Broken.
    • Latin Kings
      • Tattoo seen on Todd's arm after he gets thrown of Cordovian Embassy in season 2 episode Hank After Dark.
    • The Celebrity Stealing Club
      • Gang of bikini clad celebrity robbers in episode The Telescope. The number one rule of The Celebrity Stealing Club is: No falling in love.
  • Gift Shops
    • Your Deer Friend
      • Charlotte's gift shop in Tesuque, New Mexico in episode Yes And.
  • Government Entities and Agencies/Bureaus/Councils
    • Central Justice Center
      • Where Todd goes to court when Disney sues him over his fake Disneyland in episode Yesterdayland.
  • Grocery Stores
    • Barks & Nibbles
      • Grocery store (Season 1 episode 10 It's You)
    • J'Von's
      • Grocery store seen in episode 2.
    • La Bodega Abeja
      • Store next door to Embassy of Cordovia seen in season 2 episode Hank After Dark.
  • Gun Stores
    • Guns
      • Generic gun store seen in episode Still Broken.
  • Halls, Opera Houses and Theaters
    • Noho Theater
      • Theater where Todd debuts his rock opera from episode.
  • Hardware Stores
    • Lowe's But Like An Animal Version
      • Home improvement store where BoJack goes for auto-erotic asphyxiation supplies in episode Higher Love.
    • Mulch Depot
      • Mulch store from Wanda's joke in season 2 episode After the Party.
    • Stop! Hammer Time
      • Hardware store in episode The Telescope.
    • Tools!
      • Tool store where BoJack's old co-star Ethan from Horsin' Around works (Season 3 episode 12 That Went Well)
  • Health Clubs, Massage and Spa Services
    • Molt
      • Skinsational day spa (Season 4 episode See Mr. Peanutbutter Run)
  • High Schools
    • Tesuque High School
      • Where Charlotte's daughter goes to high school in episode Escape from L.A.
  • Home Furnishing Stores
    • Bed Bath & Rocks
      • Store in Tesuque, New Mexico - BoJack version of Bed Bath & Beyond in episode Escape from L.A.
    • Food Holes, Inc.
      • "Your source for strainers, filters and chinois" (Season 1 episode 10 It's You)
    • Gorbachev Stain Remover
      • Store in episode The Telescope.
    • Holy Colanders
      • Colander company (Season 1 episode 10 It's You)
    • Just Mop Handles
      • Store seen in episode Higher Love.
    • Nothin' But Cocaine Mirrors
      • Mirror store in episode The Telescope.
  • Home Maintenance Services
    • Black Widow Windows
      • Window cleaning service seen cleaning the windows of the Manatee Fair office building in season 2 episode Hank After Dark.
  • Hospitals
    • St. Bernard Medical Center
      • Seen in episodes Yesterdayland and Love and/or Marriage.
    • St. Elmer's Medical Center
      • Seen in series finale of Horsin' Around.
  • Islands
    • Fire Island
      • Mentioned by Mr. Peanutbutter in episode Later when BoJack says fires aren't named things.
    • The Labrador Peninsula
      • Island Diane mentions where Mr. Peanut Butter has family (Season 3 episode 5 Love and/or Marriage)
  • Laws and Statutes
    • The I Love California Amendment
      • Exorbitantly expensive and astonishingly titled amendment that allows Governor Woodchuck to race Mr. Peanutbutter down Devil's Mountain (Season 4 episode See Mr. Peanutbutter Run)
  • Legal Services
    • Liberatore And Associates, Inc.
      • Legal firm BoJack works for on Horsin' Around (from the BoJack Horseman Christmas Special)
  • Libraries
    • Sebastian St. Claire Library
      • Library Sebastian builds in Cordovia in episode The Shot.
  • Lodging-Hotels
    • Chateau Marmoset Hotel
      • Hotel (Season 3 episode 6 Brrap Brrap Pew Pew)
    • The Hotel Kangaroosevelt
      • Hotel (Season 3 episode 5 Love and/or Marriage)
    • Stilton Hotels
      • Hotel chain (Season 3 episode 12 That Went Well)
  • Lodging-Other
    • Chateau Marmoset
      • Seen in season 2 episode Hank After Dark.
    • Rinse-carlton
      • Underwater hotel in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
  • Magazines-Adult
    • Horn Hunks
      • Magazine a rhino in a beauty parlor is reading in episode Later.
    • Hot Chixxx
      • Chicken porn magazine on Mr. Peanutbutter's manager's desk in episode Higher Love.
  • Magazines-Entertainment
    • 90s Magazine
      • Magazine framed on wall in BoJack's bedroom, seen in episode 1.
    • C-People
      • One of the magazines in the magazine rack at Tide-U-Over Mart in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
    • Person
      • BoJack version of People in episode 1.
    • TV Guru
      • BoJack version of TV Guide in episode 1.
  • Magazines-Other
    • Abyss Mall
      • Magazine on 20K Leagues Sublines (Season 3 episode 4 Fish Out of Water)
    • Birdo
      • Magazine BoJack's cat girlfriend reads in hospital in episode 1.
    • Clawsmopolitan
      • Magazine in Princess Carolyn's car in season 2 episode After the Party.
    • Eighteen
      • BoJack version of Seventeen in episode 1.
    • The Harvard Lampoon
      • Magazine mentioned in episode Say Anything.
    • Horse
      • Magazine on Horsin' Around during drug trip sequence in season 1 episode Downer Ending.
    • It's 2012 Magazine
      • Seen during flashback in episode Yesterdayland.
    • It's 2015 Magazine
      • Seen during party at BoJack's apartment in episode Yesterdayland.
    • Manatee Fair
      • BoJack version of Vanity Fair, seen in season 2 episode Hank After Dark.
    • Master Bait
      • One of the magazines in the magazine rack at Tide-U-Over Mart in Pacific Ocean City (Season 3 episode 4 Fish Out of Water). "Gills! Gills! Gills!"
    • Parenting?
      • Magazine Sarah Lynn's mother reads in flashback in episode 3.
    • Plow
      • Magazine (Season 3 episode 8 Old Acquaintance)
    • Sharp
      • One of the magazines in the magazine rack at Tide-U-Over Mart in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
    • Variation
      • BoJack version of Variety, seen in episodes Hank After Dark and The Shot.
    • Whittle
      • Magazine (Season 3 episode 8 Old Acquaintance)
  • Makeup and Perfume
    • Sarah Lynn's Stank
      • Fragrance designed for Sarah Lynn by Kevin Kline (Season 3 episode 12 That Went Well)
  • Medicine
    • BoJack
      • Designer heroin (Season 3 episode 3 BoJack Kills, Season 3 episode 11 That's Too Much, Man!)
  • Menu Items
    • Full Responsibility Poppers
      • New menu item Chicken 4 Dayz offers after the chicken incident in episode Chickens.
    • Glutbucket
      • New menu option at Chicken-4-Dayz, seen on MSBSea ticker tape in season 2 episode Hank After Dark - Scientists declare Chicken-4-Dayz new glutbucket "Part of a balanced breakfast"
  • Menu Items-Drinks
    • Smoodie
      • A mood that you drink like a smoothie - ideaTodd and Mr. Peanutbutter come up with in episode Later.
  • Mobile Apps
    • Hollywoo Stars And Celebrities: What Do They Know? Do They Know Things? Let's Find Out.: Second Screen App
      • App Wanda downloads to see what people are saying about the show while it's on in episode Let's Find Out.
  • Movie Theaters
    • Barklight Cinemas
      • Movie theater (Season 3 episode 12 That Went Well)
  • Movies
    • Bill Gates
      • Movie starring Michael Fassbender as Steve Jobs (Season 3 episode 10 It's You)
    • Birdus Pocus
      • Reboot of Hocus Pocus in episode Higher Love.
    • Captain Hooker 2: Yo Ho Ho Ho And A Bottle Of Booty
      • Movie (Season 3 episode 5 Love and/or Marriage)
    • Cat On A Hot Tin Roof
      • Movie poster on the wall in Princess Carolyn's apartment in season 2 episode After the Party. Same name as real movie but there's a real cat woman in this one.
    • City Of AIDS
      • Movie featuring one of the nominees for Best Actor in a Motion Picture (or Vine) Golden Snowflake Award (Season 3 episode 6 Brrap Brrap Pew Pew)
    • Decapathon (movie)
      • Movie version of the video game Decapathon from episode ZoŽs and Zeldas. BoJack was up for lead role of Dr. Decapitator but it went to Robert Downey. Sr, not Jr. If it was junior, BoJack would have said Jr.
    • Do The Right Thing 2: Do The Thing More Right
      • One of the movies that premieres at the underwater film festival in Pacific Ocean City (Season 3 episode 4 Fish Out of Water). "A Spike Lee Joint"
    • Eva Braun
      • Movie Princess Carolyn tries to get off the ground in episode Say Anything. "Word to the wise, Laura - do not pitch a Nazi romance to Steven Spielberg"
    • Firth Thing's Firth: The Colin Firth Story
      • Movie about Colin Firth (Season 3 episode 10 It's You)
    • Flight Of The Pegasus Trilogy
      • Movie series (Season 3 episode 8 Old Acquaintance)
    • Haberdasher
      • Movie playing at Barklight Cinemas (Season 3 episode 12 That Went Well)
    • The Haberdasher's Peanut
      • Movie featuring one of the nominees for Best Actor in a Motion Picture (or Vine) Golden Snowflake Award (Season 3 episode 6 Brrap Brrap Pew Pew)
    • Ham Trapeze
      • A stop-motion animated film about a pig who goes to circus school (Season 3 episode 7 Stop the Presses)
    • Hollywoo Heist
      • Movie BoJack and Mr. Peanutbutter are making in episode One Trick Pony, directed by Quentin Tarantulino.
    • Jackie O.
      • Goose Van Sant's movie in episode Brand New Couch.
    • Lens Flare
      • Movie by J.J. Abrams playing at Barklight Cinemas (Season 3 episode 12 That Went Well)
    • The Life And Times Of Harriet Tubman
      • Movie (Season 3 episode 9 Best Thing That Ever Happened)
    • The Man Who Played Yahtzee
      • Movie advertised on the side of a bus in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
    • Midnight Hole
      • Movie featuring one of the nominees for Best Actor in a Motion Picture (or Vine) Golden Snowflake Award (Season 3 episode 6 Brrap Brrap Pew Pew)
    • The Nazi Who Played Yahtzee
      • Movie mentioned several times during Season 3.
    • Plans, Trans, A Man, A Canal, Panama
      • Transgender Teddy Roosevelt Planes, Trains and Automobiles reboot (Season 4 episode See Mr. Peanutbutter Run)
    • Secretariat (film)
      • Movie BoJacks wants lead role in episode The Telescope - role was between him and Val Kilmer, but it went into turnaround and never got made.
    • Tag (film)
      • Movie based on the game Tag that Todd and Mr. Peanutbutter paid a bunch of kindergartners for the rights, bankrupting their company, P.B. Livin'. Tagline: "In a world of people running away, one man is it"
    • Women Who Love Women Who Love Recycling
      • A movie directed by the current director of BoJack's Secretariat movie in episode Chickens.
  • Movies-Fake Reboots and Sequels
    • Paul Blart 3: Till Death Do Us Blart (Season 4 Episode See Mr. Peanutbutter Run)
      • Fictional sequel to Paul Blart movies.
  • Movies-Parody
    • Catsablanca
      • Movie poster on BoJack's agent's office wall in episode The Telescope.
    • Dances With Wolves
      • Movie poster on BoJack's agent's office wall in episode The Telescope - not the Kevin Costner movie, this movie is about dancing wolves.
    • Deadpoodle
      • BoJack version of Deadpool playing at Barklight Cinemas (Season 3 episode 12 That Went Well)
    • The Good The Bad And The Bugly
      • Movie poster in Lenny Turtletaub's office, seen in various season 1 episodes.
    • Reservoir Dogs
      • BoJack version of Reservoir Dogs that was directed by Quentin Tarantulino and starred revived the career of Rin Tin Tin, mentioned in episode One Trick Pony.
    • Star Boars
      • BoJack version of Star Wars playing at Barklight Cinemas (Season 3 episode 12 That Went Well)
    • When Tabby Met Snappy
      • Movie poster on the wall in Princess Carolyn's apartment in season 2 episode After the Party. It's like When Harry Met Sally but with a cat person and a turtle person.
  • Moving, Delivery, Shipping and Storage
    • Cartindale Cargo
      • Seen during character actress Margo Martindale sequence (Season 3 episode 12 That Went Well)
    • Chipmunk Cheek Storage
      • Seen in episode Still Broken.
    • Dung Beetle Movers
      • Moving company in episode The Telescope. "We'll move your shit"
    • Ewe Haul
      • BoJack version of Uhaul from episodes The Telescope, Brand New Couch.
    • Fed Ox
      • Lojack version of Fed Ex (Season 3 episode 7 Stop the Presses)
  • Music Stores
    • Melrose Bill's Sax Shop
      • Music store in episode The Telescope.
  • Musicians
    • The Beetles
      • BoJack version of The Beatles - mentioned in newspaper BoJack's father reads in flashback from Season 1 episode 2 (The Beetles call it quits) / seen on poster in Season 3 episode 12.
    • Bunny Ver
      • From poster on Charlotte's daughter's bedroom wall in episode Escape from L.A.
    • F.K.A. Pigs
      • From poster on Charlotte's daughter's bedroom wall in episode Escape from L.A.
    • Fleetfoxes
      • From poster on Charlotte's daughter's bedroom wall in episode Escape from L.A.
    • Goatful Dead
      • Band t-shirt in episode The Telescope.
    • Herman's Hermit Crabs
      • BoJack version of Herman's Hermits, band seen in episode Still Broken.
    • Llama Del Rey
      • BoJack version of Lana del Rey - From poster on Charlotte's daughter's bedroom wall in episode Escape from L.A.
    • Misprints
      • BoJack version of Misfits seen on T-shirts in various episodes.
    • The Obertones
      • Band (Season 3 episode 11 That's Too Much, Man!)
    • Sarah Lynn
      • Sings song: Prickly Muffin... why don't you touch my prickly muffin?
    • Sextina Aquafina
      • Singer appearing in various episodes. Also the celebrity that Diane tweets for in episode Out to Sea.
    • Xtreme Teens
      • Boy band on teenage boy's bedroom wall in the commercial for Chicken 4 Dayz fast food restaurant in episode Chickens.
  • Newspapers
    • International Business News
      • From the BoJack Horseman Christmas Special.
    • Los Angeles Gazette
      • Newspaper (Season 3 episode 7 Stop the Presses)
    • Metro News
      • Newspaper seen in various episodes.
    • The Sacramento Honeybee
      • Local newspaper (Season 4 episode See Mr. Peanutbutter Run)
    • San Diego Union Tribune
      • Newspaper (Season 3 episode 7 Stop the Presses)
  • Nonprofit Organizations
    • St. Claire Foundation
      • The Sebastian St. Clair Foundation for the betterment of peoples in distressed nations needing aid, help, assistance, and... Seen in season 2 episode Hank After Dark.
  • Obstetrics
    • Planned Parrothood
      • BoJack version of Planned Parenthood in episodes Say Anything and Brrap Brrap Pew Pew.
  • Office Products
    • Flylon Spray Paint
      • Substitute for Krylon spray paint seen in episode Still Broken.
  • Orphanages
    • The BoJack Horseman Orphanage
      • Orphanage Princess Carolyn builds with BoJack's Horsin' Around residuals in episode Out to Sea.
    • Jerb Kazzaz Memorial Orphanage
      • New name of BoJack's orphanage in episode Out to Sea, named after his old friend Herb Kazzaz, but name on plaque got misspelled.
  • Parties
    • Comedy Central Presents: A Roast Of Gloria Steinem
      • From episode Zoes and Zeldas.
    • Hollywoo Hills Super-Max Mixer
      • Prison social gathering Todd attends in episode Our A-Story is a 'D' Story. "Hollywoo" not "Hollywood" because BoJack stole the D for Diane from the Hollywoid sign.
    • A Night Under The Sea... Under The Stars
      • Charlotte's daughter's prom in episode Escape from L.A.
  • Personal Care Products
    • Catlick Hairspray
      • Product in Princess Carolyn's medicine cabinet in episode Say Anything.
    • Fang White Strips
      • Teeth whitening strips in Princess Carolyn's medicine cabinet in episode Say Anything.
    • Fish Oil
      • Generic healthcare product in gift basket in BoJack's hotel room (Season 3 episode 4 Fish Out of Water)
    • Gill Polish
      • Product sold at the Tide-U-Over Mart in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
    • Glitter Claws
      • Nail polish in Princess Carolyn's medicine cabinet in episode Say Anything.
    • Hairball B-Gone
      • Product in Princess Carolyn's medicine cabinet in episode Say Anything.
    • Whisker Oil
      • Product in Princess Carolyn's medicine cabinet in episode Say Anything.
    • Zcale Cream
      • Healthcare product in gift basket in BoJack's hotel room (Season 3 episode 4 Fish Out of Water)
  • Pizza Parlors
    • Papa Lil Jon's Pizza
      • Bojack version of Papa John's Pizza (Season 3 episode 9 Best Thing That Ever Happened)
    • Pigaroni Pizza
      • Seen in episode Yes And.
  • Planets
    • Planet D
      • Name of planet mentioned during the making of the movie Hollywoo Heist in the episode One Trick Pony.
  • Prisons
    • Hollywoo Hills Super-max
      • New name of Hollywood Hills Super-max after BoJack stole the D from the Hollywood sign, seen in episodes Chickens and The Shot.
    • Hollywood Hills Super-max
      • Prison in episode Our A-Story is a 'D' Story.
  • Products-Other
    • Designer Oxygen
      • Product sold at the Tide-U-Over Mart in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
  • Professional Organizations
    • Lab Rat Union
      • Seen on MSNBSea ticker tape in season 2 episode Hank After Dark - "Lab Rat Union files class action lawsuit against scientists"
  • Programs and Projects
    • DROUGHT Plan
      • Governor Woodchuck's drought relief optimization using geohydraqion technology plan. (Season 4 episode See Mr. Peanutbutter Run)
  • Psychic Services
    • Pstella Pstarfish's Psychic Readings
      • Psychic (Season 3 episode 8 Old Acquaintance)
  • Publishing Companies
    • E-Publisher
      • Publishing company next door to Penguin Piblishing in episode Live Fast, Diane Nguyen.
    • Penguin Publishing
      • Run by penguins.
  • Realms
    • Urf
      • Urf is a made-up magical kingdom Todd added to the Disney canon episode Yesterdayland.
  • Realty Services
    • Geodesic Dome Realty
      • Company across from hospital where BoJack dumps Charlotte's daughter's drunk friend in episode Escape from L.A.
    • Slotheby's
      • Real estate agency (Season 1 episode 10 It's You)
  • Record Companies
    • AOL-Time-Warner-Pepsico-Viacom-Haliburton-Skynet-Toyota-Trader Joe's Records
      • Sextina Aquafina's record company (Season 3 episode 6 Brrap Brrap Pew Pew)
  • Record Stores
    • Dope Jamz Record Store
      • Record store in episode The Telescope. "formerly Walt's Walkman"
  • Rehabilitation
    • Promises
      • Rehab clinic where BoJack takes Sarah Lynn in episode 3.
  • Restaurants-Italian
    • Sandro's Place
      • Italian restaurant with stereotypical Italian host (Season 3 episode 12 That Went Well, Season 4 episode See Mr. Peanutbutter Run)
  • Restaurants-Other
    • Chinchilla's Chile Shack
      • Restaurant Tesuque, New Mexicoin episode Yes And.
    • Elefante
      • Restaurant BoJack buys in season 1.
    • Gato
      • Restaurant seen in episodes Later and Best Thing that Ever Happened.
    • I Pita The Fūl! Egyptian Cuisine
      • Egyptian restaurant near the Molt spa (Season 4 episode See Mr. Peanutbutter Run)
    • Johnny's House Of Noodles
      • Mentioned by Pinky Penguin in episode One Trick Pony.
    • Osteria Seed
      • Restaurant seen in episodes Higher Love and Love and/or Marriage.
    • Planet Hard Rock
      • Restaurant in episode The Telescope - mash-up of Planet Hollywood and Hard Rock Cafe.
    • °Pozole Ole!
      • Restaurant in Tesuque, New Mexico in episode Yes And.
  • Retirement Communities
    • Silver Screen Senior Center
      • BoJack visits an old friend (Season 3 episode 3 BoJack Kills)
  • Schools-Medical
    • Barbados School Of Medicine
      • School on drug dealer Dr. Hu's card in season 1 episode Downer Ending.
  • Schools-Performing Arts
    • American Stanislavski Theater
      • "They don't teach likability at the American Stanislavski Theatre.Ē (Season 4 episode See Mr. Peanutbutter Run)
  • Serial Killers
    • Dr. Decapitator
      • Mass murderer from the video game Decapathon from episode ZoŽs and Zeldas.
  • Skating Rinks
    • San Furnando Valley Skate
      • Skating rink where BoJack takes Wanda the owl girl in episode Yesterdayland.
  • Songs
    • Do The BoJack
      • Hit song from 1991 BoJack tries to bring back at Charlotte's daughter's prom in episode Escape from L.A.
    • Get Dat Fetus Kill Dat Fetus
      • Sextina Aquafina's new single (Season 3 episode 6 Brrap Brrap Pew Pew)
    • I Just Met My Perfect Match
      • 50s song that plays at Suzy's diner when BoJack is falling in love with Wanda the owl girl - and then when Wanda meets the other guy that just woke up from a 30 year coma in episode Yesterdayland.
    • My Heinie Ain't So Tiny
      • Song by Sarah Lynn (Season 3 episode 12 That Went Well)
    • The Silly Banana Song (Love Theme)
      • Sarah Lynn wins an Oscar for Best Original Song, from the movie The Nazi Who Played Yahtzee (Season 3 episode 11 That's Too Much, Man!)
    • Special Feeling
      • Song that plays in the skating rink when BoJack is falling in love with Wanda the owl girl in episode Yesterdayland.
    • Trot This Way
      • BoJack version of Walk This Way.
  • Sporting Goods Stores
    • Joe Nobody's Shop For Tandem Bicycles
      • Bike shop where Princess Carolyn finds J.D. Salinger working in episode Higher Love.
  • Sports Animals-Racehorses
    • Secretariat (racehorse)
      • Famous racehorse mentioned in several season 1 episodes that was disgraced for betting on his own races that BoJack wants to star as in a movie about his life.
    • Sham
      • Racehorse on poster in episode Brand New Couch.
  • Sports Teams-Baseball
    • Boston Gloves
      • Baseball team in episode Live Fast, Diane Nguyen.
  • Stores-Other
    • Cacti R Us
      • Store in Tesuque, New Mexico in episode Escape from L.A.
    • Halloween In January
      • Store Todd and Mr. Peanutbutter open in episode Later.
  • Strip Clubs
    • Girls Girls Gorillas
      • Strip club from episode Zoes and Zeldas.
  • Support Groups
    • Skin Heads Anonymous
      • Seen in episode Still Broken.
  • Talent Agencies
    • Bonito Talent
      • Talent agency in episode Higher Love.
    • FME
      • New agency Princess Carolyn's agency merges with in episode Say Anything.
    • Gecko-Rabitowitz
      • Talent agency (Season 3 episode 8 Old Acquaintance)
    • Vigor Agency
      • Where Princess Carolyn works.
    • VIM Management
      • Princess Carolyn's talent management agency. (Season 4 episode See Mr. Peanutbutter Run)
  • Taxi Service
    • Cabracadabra
      • Todd's cab service that only uses female drivers. "We put women in the driver's seat". (Season 3 episode 7 Stop the Presses)
  • Technology Companies
    • Mootorola
      • Bojack version of Motorola. BoJack buys Wanda a Mootorola pager in episode Higher Love.
  • Theater Companies
    • Center Theater Group
      • Theater troop (Season 3 episode 12 That Went Well)
  • Theater Productions
    • Fart Police
      • Comedy show at Shenanigags comedy club in episode Yes And.
    • My Dinner With Undies
      • Comedy show at Shenanigags comedy club in episode Yes And.
    • Newtopia Rising, Book I: The Search For A New Utopia
      • Rock opera BoJack's roommate is writing from episode Zoes and Zeldas... basically it's Tommy by way of Cirque du Soleil.
    • The Nondenominational Winter Day Pageant
      • Pageant BoJack attends at the Rounded Corners Prep School (Season 3 episode 3 BoJack Kills)
    • Someone Broke Into The Farm
      • Name of a fake one act play Todd comes up with in episode Chickens. They break into Gentle Farms and wake up the Gentle Farms chicken, who says, "Someone broke into the farm." And Todd says, "Maybe they're hearsing a one-act play called Someone Broken onto the Farm."
    • Women On The Wall: An Exploration Of Gender In Text And Media, Barbara Kruger And Jenny Holzer In Conversation With Helen Molesworth
      • Event Mr. Peanutbutter takes Diane to for her birthday in season 2 episode After the Party. Combines Mr. Peanutbutter's two favorite things - modern art and people talking about modern art.
  • Thoroughfares-Lanes
    • La De Da Lane
      • Street in Beverly Hills, seen in season 2 episode After the Party.
  • Tobacco Products
    • Llama Cigarettes
      • Cigarette ad in episode The Telescope. Slogan: "Be Cool"
  • Tours
    • CelebTour
      • Tour company in episode Live Fast, Diane Nguyen.
    • Fansy Nancy Sights
      • Tour company in episode Live Fast, Diane Nguyen.
    • Los Angeles Homes Of The Stars
      • Tour bus in episode Live Fast, Diane Nguyen.
    • Peeping Tom Tours
      • Tour company in episode Live Fast, Diane Nguyen.
    • Whale Stalking Tours
      • Tour company seen in episode Higher Love.
  • Toy Products
    • Boreabblehead
      • David Boreanaz bobble head Todd sells in episode Live Fast, Diane Nguyen.
    • Pretty Pony Princess Play Set
      • What Sarah Lynn gets for Christmas on the BoJack Horseman Christmas Special (instead of her dead parents)
  • Toy Stores
    • Beenie Babies
      • Toy store in episode The Telescope.
    • John's House Of Rubik's Cubes
      • Toy store in episode The Telescope.
    • Magick The Assembly
      • Toy store in episode The Telescope.
    • Pog O World
      • Toy store in episode The Telescope.
  • Transport-Nautical
    • 20K Leagues Sublines
      • Submarine service BoJack takes Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
    • The Giggleship
      • Shenanigags' comedy cruise line mentioned in episode Yes And.
  • Travel Ports
    • Air Bud International Airport
      • Seen in episode Live Fast, Diane Nguyen.
    • B&B Marina
      • Hat that Bojack's new neighbor the dragonfly wears (Season 4 episode The Old Sugarman Place)
    • Free Willy International Seaport
      • Travel port in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
  • TV Shows
    • Blackfish-ish
      • TV show BoJack watches in his underwater hotel room (Season 3 episode 4 Fish Out of Water)
    • The Bojack Horseman Show
      • What is supposed to be BoJack's comeback shduring Season 3.
    • Contemporary Family
      • BoJack version of Modern Family, mentioned in season 2 episode Hank After Dark.
    • Ethan Around
      • TV series - sequel to Horsin' Around (Season 3 episode 8 Old Acquaintance)
    • Fat Guy Hot Wife
      • Script for TV show Wanda is reading in episode The Shot.
    • Hell, Yeah I Do!
      • Potential TV show - good name for a movie about marrying Satan (Season 3 episode 8 Old Acquaintance)
    • Horsin' Around
      • Sitcom that premiered on ABC in 1987. A young bachelor horse is forced to reevaluate his priorities when he agrees to raise three human children. initially dismissed by critics as broad and saccharine and not good.
    • The Kirk Cameron Show
      • TV show Wanda greenlights when she wakes up from a 30 year coma in episode Yesterdayland.
      • The cover story on BoJack's copy of Variation magazine that he's reading in the airport in season 2 episode Hank After Dark is: "Kirk Cameron Show Canceled"
    • Krill & Grace
      • BoJack version of Will & Grace with a shrimp instead of a gay guy (Season 3 episode 2 The BoJack Horseman Show)
    • Kyle And The Kids
      • Fake TV show about Charlotte's family in episode Escape from L.A.
    • Mr. Peanutbutter's House
      • Show about a dog raising three human children.
    • Peanut Butter And Jelly
      • Working title for Mr. Peanutbutter's new reality show in episode 2.
    • Sabrina Around
      • Potential TV show - sequel to Horsin' Around (Season 3 episode 8 Old Acquaintance)
    • Spunk And Moxie
      • Potential TV show - good name for a lady detective series (Season 3 episode 8 Old Acquaintance)
    • Untitled Horsin' Around Knockoff
      • Show pitched to Mr. Peanutbutter in flashback (Season 4 episode See Mr. Peanutbutter Run)
  • TV Shows-Entertainment News
    • Excess Hollywoo
      • New name of Excess Hollywood entertainment news TV show in episode One Trick Pony after BoJack stole the D from the Hollywood sign in a previous episode.
    • Excess Hollywood
      • BoJack version of Access Hollywood featuring "A Ryan Seacrest type" host.
  • TV Shows-Game Shows
    • Hollywoo Stars And Celebrities: What Do They Know? Do They Know Things? Let's Find Out.
      • TV game show J.D. Salinger pitches to Wanda in episode Higher Love. "H.S.A.C.W.D.T.K.D.T.K.T.L.F.O." for short.
  • TV Shows-News
    • Channel 4
      • TV station with local news team interviewing Secretariat on TV in flashback in episode The Shot.
  • TV Shows-Reality TV
    • Hank Hippopopalous's Dance-Pop Cosmopolis
      • Old TV show Mr. Peanutbutter mentions in season 2 episode Hank After Dark.
    • Hey, I Think You Can Dance
      • TV show Wanda greenlights when she wakes up from a 30 year coma in episode Yesterdayland.
    • Naked And Filleted
      • TV show BoJack watches in his underwater hotel room, spoof of Naked and Afraid reality show. (Season 3 episode 4 Fish Out of Water)
  • TV Shows-Specials
    • American Dead Girl
      • TV show - mini series on FX (Season 4 episode See Mr. Peanutbutter Run)
  • TV Shows-Talk Shows
    • Hank After Dark
      • Late night TV talk show in episodes Still Broken, Hank After Dark.
    • Morning Time Hollywoo
      • Morning talk show seen in episode Higher Love, "starring a Ryan Seacrest type and some lady".
  • TV Stations
    • MBN
      • Also known as Major Broadcast Network. TV station where Wanda works. Seen in various episodes.
  • TV Stations-News
    • MSNBSea
      • BoJack version of MSNBC seen in various episodes.
  • TV Stations-Numbers
    • Channel 07
      • TV station with local news program. (episode Our A-Story is a 'D' Story)
  • Utility Companies-Cable
    • Shoots & Leaves Cable Service
      • Company Alan the panda works for in episode The Shot.
  • Vehicles-Aircraft
    • Air Horse One
      • They renamed Air Force One when BoJack's character on Horsin' Around became president in episode The Shot.
  • Vehicles-Nautical
    • Escape From L.A.
      • BoJack's boat in episode Escape from L.A.
  • Video Games
    • Decapathon
      • Video game Todd used to play in high school, mentioned in episode ZoŽs and Zeldas.
    • Decapathon VII
      • Video game Todd finds at convenience store in episode ZoŽs and Zeldas.
  • Video Rental
    • Sea-VD Rentals
      • Video Rental store in Pacific Ocean City (Season 3 episode 4 Fish Out of Water). "Hollywoo's hottest movies"
  • Weapons
    • Whips
      • Generic snack food product being carried by a bird person seen flying outside BoJack's bedroom window during the party he throws after finding out he was nominated for an Oscar for his performance in Secretariat (one of four products seen as part of a reference to the movie Weird Science, when Lisa describes the party at Wyatt's house to Gary's parents... "chips, dips, chains, whips." (Season 1 episode 10 It's You)
  • Websites
    • Benjamin-Franklin-Quotes.com
      • Website Mr. Peanutbutter quotes from in episode Chickens, but the quote he uses is about his free trial being up.
    • Deadline Ocean
      • Online news outlet in Pacific Ocean City (Season 3 episode 4 Fish Out of Water)
    • Girl Croosh
      • New website for girls (Season 3 episode 12 That Went Well, Season 4 episode See Mr. Peanutbutter Run)
    • Grouper
      • BoJack version of Groupon in episode Say Anything.
    • SamanthaGoesToRestaurants.tumbler.com
      • Website (Season 3 episode 9 Best Thing That Ever Happened)
    • Tit Puncher
      • Anti-feminist website seen in season 2 episode Hank After Dark - article profiles Diane after she calls attention to Uncle Hanky's past indescretions.
    • www.pleasestopfleas.gov
      • Website listed on the "Practice safe sex" poster for dogs on wall at Saint Bernard Medical Center in season 2 episode After the Party.
  • Words, Phrases, Slang
    • Blue-Face Blastoff
      • Slang for auto-erotic asphyxiation in episode Higher Love. One hand on the Adam's apple, the other one's on the Adam's banana.
    • The Funky Spider-Man
      • Slang BoJack comes up with for auto-erotic asphyxiation because he hangs and shoots webbing in episode Higher Love. Like seeing a rainbow, but with all the colors (so like a regular rainbow)
    • Gasp-and-goo
      • Slang for auto-erotic asphyxiation in episode Higher Love.
    • Strokey Chokey
      • Slang for auto-erotic asphyxiation in episode Higher Love.
    • Two-Neck Squeeze
      • Slang for auto-erotic asphyxiation in episode Higher Love.

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