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 Exact order 
CHEERS 1982 TV Series
  • Woody: Did you ever have a trademark, Sam?
    Sam: Shut up and leave me alone.
    Woody: Actually, Sam, that's more of a motto.

Fictional business and products... and more
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  • Amusement Parks
    • Postal World
      • Cliff's idea for a new amusement park (Season 7 episode 3 Executive Sweet)
    • Sammy Land
      • Sam: She's skipping the thrill rides at Sammy Land for that? (Season 6 episode 10 A Kiss is Still a Kiss)
    • Sammy's Magic Kingdom
      • From a joke Sam makes: "Claudia's been a tough nut to crack, but tonight's the night. She's gonna be enjoying all the rides in Sammy's Magic Kingdom." (Season 4 episode 10 The Bar Stoolie)
  • Animals/Creatures
    • Bubon
      • According to Cliff, the animal that caused the bubonic plague (Season 10 episode 21 Take Me Out to the Ballgame)
    • Great Horned Muen
      • A tenacious creature, according to Cliff (Season 4 episode 5 Diane's Nightmare)
  • Appliances and Housewares
    • Snackmaster
      • Appliance Woody buys from a home shopping channel and gives to Rebecca (Season 8 episode 12 Norm and Cliff's Excellent Adventure)
  • Armed Forces
    • Sammy Company
      • Fake military battalion from joke Sam makes about finally having sex with Rebecca - "I think Sammy Company is about to invade France" (Season 8 episode 24 Mr. Otis Regrets)
  • Artists
    • Phillip Semenko
      • One of the most promising young artists today, played by Christopher Lloyd that Sam hires to paint a portrait of Diane (Season 2 episodes 21 & 22 I'll Be Seeing You)
    • Tidwell
      • Famous painter of Number Seven, a painting of two dogs commingling that represents man's struggle against intransigent fate (Season 6 episode 21 Our Hourly Bread)
  • Artwork
    • Michelangelo's Two Muscular Guys Touching Fingers
      • The name of a famous painting according to Sam (Season 2 episode 7 Old Flames)
    • Number Seven
      • Frasier's anniversary gift to Lilith, a painting of two dogs commingling that represents man's struggle against intransigent fate (Season 6 episode 21 Our Hourly Bread)
  • Automotive Services
    • Fred's Tune-Ups
      • The guy Rebecca hires to write a jingle for Cheers wrote a jingle for Fred's Tune-Ups (Season 11 episode 5 Do Not Forsake Me O' My Postman)
    • Pearson's Garage
      • Mechanic Norm recommends to Cliff (Season 4 episode 23 Relief Bartender)
  • Awards
    • Mail Carrier Of The Year
      • Award Cliff mentions (Season 1 episode 18 No Contest)
    • Women Of Boston Business Award
      • A Wobbie … Sam: "What's a Wobbie, Webecca?"
  • Banks
    • Bay Harbor Savings & Loan
      • Coach's Bank (Season 2 episode 15 And Coachie Makes Three)
    • Colcord Investment
      • One of Robin Colcord's companies (Season 8 episode 2 The Improbable Dream, Part 2)
  • Bars and Night Clubs
    • The Broken Spoke
      • Bar where Carla used to work (Season 8 episode 26 Cry Harder)
    • Cheers
      • Set in Boston, Cheers was inspired by a neighborhood bar called the Bull & Finch Pub, located in a basement at 84 Beacon St., near the Public Garden. The producers used the pub's exterior, adding the 'Cheers' and 'Melville's Fine Seafoods' signs.
    • Chees
      • New name for Cheers for the episode when the party supplies that Rebecca orders arrive with the name misspelled (Season 8 episode 21 Bar Wars III)
    • Clancy's
      • The name of the bar that the gang suggests going to instead of hanging out with the new gay guys at Cheers (Season 1 episode 16 The Boys in the Bar)
    • Don Talbot's Locker Room
      • Bar opened by one of Sam's old baseball buddies (Season 4 episode 23 Relief Bartender)
    • Gary's Olde Towne Tavern
      • Cheers nemesis from various episodes, including Season 4 episode 9 From Beer to Eternity, Season 6 episode 23 Bar Wars, Season 7 episode 10 Bar Wars II: The Woodman Strikes Back, Season 8 episode 21 Bar Wars III: The Return of Tecumseh, Season 8 episode 12 Sam Ahoy, Season 9 episode 2 Cheers Fouls Out, Season 10 episode 7 Bar Wars V: The Final Judgment, Season 10 episode 23 Bar Wars VI: This Time it's For Real, Season 10 episode 24 Heeeeere's...Cliffy!, Season 11 episode 1 Little Match Girl, Season 11 episode 5 Do Not Forsake Me O' My Postman, Season 11 episode 19 Bar Wars VII: The Naked Prey.
    • The Laugh Tureen
      • Professional comedy club mentioned in various episodes, including Season 10 episode 15 My Son, the Father, Season 10 episode 24 Heeeeere's...Cliffy!
    • Mr. Pubbs
      • Where Carla works while Cheers gets rebuilt after the fire (Season 11 episode 2 The Beer Is Always Greener)
    • Sam's Place
      • The name of the bar Sam considers opening. Norm: "It's alive with larvae" (Season 8 episode 3 A Bar is Born)
    • Tim's Place
      • The old name of the bar Sam considers buying (Season 8 episode 3 A Bar is Born)
    • Vito's Pub
      • Bar Norm used to frequent that turned into a gay bar (Season 1 episode 16 The Boys in the Bar)
    • Woody's Bar
      • Woody has a bar in the future (Season 5 episode 26 I Do and Adieu)
  • Beauty and Barber Shops
    • Tan N' Wash
      • Combination tanning salon and coin laundry that Norm invests in (Season 5 episode 6 Tan n' Wash)
  • Beauty Pageants
    • Miss Boston Barmaid Contest
      • Episode Carla Loves Clavin. Carla has to fill the toughest order of her life- being nice to Cliff when she gets a tip that he.
    • Miss Boston Barmaids Contest
      • Contest in Boston. Diane wins the 45th annual contest in Season 1 episode 18 No Contest. Carla competes in the 53rd annual contest seen in Season 9 episode 23 Carla Loves Clavin.
    • The Miss Teeny Bikini Beauty Pageant
      • Norm and Cliff talk about watching this beauty pageant on TV (Season 5 episode 13 Chambers vs. Malone)
  • Beliefs, Concepts and Theories
    • The Boy Loses, Girl Wins, Boy Wins, Girl Loses Jinx Reinforcement Theory
      • Why does Carla want Eddie to screw up? Well, you see, if Eddie loses, then Carla wins, because it proves she's no longer a jinx. But if he wins, then Carla loses, 'cause it reinforces the jinx theory. Ah, the old "boy loses, girl wins, boy wins, girl loses" jinx reinforcement theory. (Season 5 episode 16/17 Never Love a Goalie Part 1&2)
  • Beverages
    • Veggie-Boy
      • Product Woody endorses in a commercial, finds out he doesn't like it when he tries it, gets hypnotized into liking it by Frasier, and then loses when the product gets discontinued (Season 8 episode 11 Veggie Boyd)
  • Beverages-Beer
    • Fields Light Beer
      • Sam gets hired to star in a beer commercial. "You don't feel full with Fields, you just feel fine." (Season 1 episode 13 Now pitching, Sam Malone)
  • Boarding Schools-Girls
    • St Clete's School For Wayward Girls
      • Carla's alma mater from various episodes, including Season 1 episode The Tortelli Tort and Season 3 episode 24 Bells of St. Clete's.
    • St. Cletus's Correctional Institute For Wayward Girls
      • School Carla says she attended (Season 1 episode 11 One for the Book)
    • St. Matthias School For Girls
      • "It's a good school - two of my kids got thrown out if there" - Carla (Season 1 episode 9)
  • Books-Fiction
    • Jocasta's Conundrum
      • Diane's unfinished novel (Season 5 episode 26 I Do and Adieu)
  • Books-Instructional
    • Comprehensive Guide To The World Of Opera
      • Book Carla picks up to learn more about the opera (Season 7 episode 14 I Kid You Not)
    • Good Girls, Bad Boys
      • Lilith's new book that she promotes on Tea Time with Brenda, a local women's talk show on Channel 13. Lilith wanted to call it "A Cross-sectional Study of Control Group Females With a Tendency Towards Self-Destruction Vis-A-Vis Damaging Relationships With Members of the Opposite Sex" (Season 8 episode 18 Severe Crane Damage)
  • Books-Other
    • Boston Merchants Coupon Book
      • Coupon book Woody signs Cheers up for (Season 9 episode 14 Honor Thy Mother)
    • The Don Juan Syndrome In Modern Culture: An Analysts Of Satyriasis
      • Paper on Sam's sex life by Diane Chambers (Season 4 episode 11 Don Juan Is Hell)
    • The Forever Couple: The Joy Of Loving One Person For The Rest Of Your Life
      • Book by Fraiser's former college Dr. Lawrence Crandell (Season 7 episode 22 The Visiting Lecher)
    • Howard's New Feelings
      • Book about the birds and the bees that Cliff's ma gives him before his wedding (Season 10 episode 5 Ma's Little Maggie)
    • Ingmar Bergman: Poet Of The Subconscious
      • Research paper by Frasier Crane (Season 7 episode 15 Don't Paint Your Chickens)
    • Lust For Justice
      • Book Cliff reads (Season 6 episode 15 Tale of Two Cuties)
    • Nice Psychiatrists Who Marry Castrating, Shrew, Battle-Axe, Harridan Fishwives
      • Book Frasier begins writing in response to Lilith's "Good Girls, Bad Boys" (Season 8 episode 18 Severe Crane Damage)
    • Nude Male Statuary
      • Cliff's coffee table book (Season 2 episodes 21 & 22 I'll Be Seeing You)
    • Oliver Twist: The Wrath Of Fagin
      • Alternate version of Oliver Twist that Frasier comes up with when he starts reading Charles Dickens books to the guys at the bar (Season 9 episode 18 I'm Getting My Act Together and Sticking It in Your Face)
    • The Really Big Book Of Dutch Humor
      • Book of jokes Woody buys Kelly for her birthday (Season 7 episode 19 The Gift of the Woodi)
    • Speak Out And Score
      • Book on business written by Rebecca's old professor. "Dare - Decide it - Do it." (Season 8 episode 13 Sammy and the Professor)
  • Bookstores
    • Farthing For Your Thoughts
      • The name of the bookstore where Diane borrows $500 to buy a rare signed first edition volume of Hemingway's The Sun Also Rises (Season 4 episode 6 I Will Gladly Pay You Tuesday)
    • The Third Eye Bookstore
      • Bookstore where Diane used to work (Season 5 episode 23 Norm's First Hurrah)
  • Buildings and Landmarks
    • Colcord Plaza
      • Location of Robin Colcord's office - on 5th Avenue (Season 8 episode 2 The Improbable Dream, Part 2)
    • The Eco-Pod
      • A self-contained subterranean environment which will serve as a prototype for an eventual space station. Similar to the Biosphere, only on a much more ambitious scale. Designed by a Lilith's colleague Dr. Louis Pascal. Cliff applies for membership (Season 11 episode 4 The Magnificent Six). Lilith leaves Frasier to go live in it with Dr. Pascal (Season 11 episode 7 The Girl in the Plastic Bubble)
  • Cafes and Delis
    • The Cafe
      • One of the trendiest restaurants - Diane has reservations but Sam cancels them and makes reservations of his own under the name Dr. Julian Weinstein (Season 5 episode 7 Young Dr. Weinstein)
  • Candy and Sweets
    • Choco Puffs
      • Snack food Woody gives the gang when the store is out of peanuts and pretzels. 90% real sugar 10% animal fat (Season 9 episode 21 It's a Wonderful Wife)
  • Car Dealerships
    • Midtown Mercedes
      • Where Rebecca looks to buy a new car (Season 7 episode 1 How to Recede in Business)
    • The Used Car Circus
      • Where Sam goes to buy a new car after he sells his Corvette (Season 8 episode 5 The Two Faces of Norm)
  • Car Products
    • Ba Ba Bob's Sheep Skin Seat Covers
      • Seat covers sold at the car show where Rebecca works (Season 9 episode 3 Rebecca Redux)
    • Miracle Buff
      • Car wax Rebecca advertises as Miss Miracle Buff at a car show (Season 9 episode 3 Rebecca Redux)
  • Catalogs
    • Inflatable Surprises Catalog
      • Catalog Cliff gets in the mail, saying his mother sent away for it to play tricks on the cat (Season 3 episode 24 Bells of St. Clete's)
  • Chemical Companies
    • Drack's Chemical Dye And Munitions
      • Previous name of the Lillian corporation, the corporation that bought the bar from Sam. Motto: "We care about people" (Season 6 episode 14 And God Created Woodman)
  • Chips and Crackers
    • Imitation Puffed Cheese Food
      • Generic version of Cheez Doodles that Sam buys for Frasier (Season 9 episode 3 Rebecca Redux)
  • Churches, Religions and Religious Organizations
    • The Glade
      • Buddhist monastery where Diane goes to commune with herself - They have the biggest Buddha east of the Mississippi (Season 5 episode 19 Dog Bites Cliff)
    • St. Anselm's Abbey
      • Home of the Sisters of the Divine Severity, where Frasier tells Sam that Diane is working - cleaning, serving meals - after she leaves him at the altar (Season 4 episode 1 Birth, Death, Love and Rice)
  • Cities and Towns - Joke
    • Casaba City
      • Fake city from joke Sam makes: "From now on it's Casaba city and you're looking at the new mayor." (Season 5 episode 2 Cape Cad)
    • Commitmentville
      • From joke Cliff makes about Woody's desire to marry Kelly so soon… "Why the sudden jump on the old bullit train to Commitmentville? (Season 8 episode 22 Loverboyd)
    • Dinkville
      • Joke about a fictional town that Carla makes at Cliff's expense (Season 3 episode 21 Executive's Executioner Hines)
    • Dweebville
      • From joke by Frasier's new biker girlfriend when they walk into Cheers - "Boy, Frasier, you were right when you said, Next stop Dweebville" (Season 8 episode 18 Severe Crane Damage)
    • Weenie Town
      • Joke about a fictional town that Carla makes at Cliff's expense (Season 3 episode 21 Executive's Executioner Hines)
  • Cities and Towns - U.S.
    • Desperate Hag, Iowa
      • From joke Carla makes about her husband Eddie's other wife that she finds out about at Eddie's funeral (Season 8 episode 7 Death Takes a Holiday on Ice)
  • Clothing and Accessories
    • The Coupe De Ville
      • Style of mail order shoes that Cliff sells to the gang (Season 6 episode 14 And God Created Woodman)
    • The Executive
      • Style of mail order shoes that Cliff sells to the gang (Season 6 episode 14 And God Created Woodman)
    • Fox And Hound
      • Style of mail order shoes that Cliff sells to the gang (Season 6 episode 14 And God Created Woodman)
    • Old Smoothies
      • Style of mail order shoes that Cliff sells to the gang (Season 6 episode 14 And God Created Woodman)
    • Omni Suit
      • Suit sold by Coach's daughter Lisa's fiancé in Season 1 episode Coach's Daughter.
    • The Playboy
      • Style of mail order shoes that Cliff sells to the gang (Season 6 episode 14 And God Created Woodman)
    • The Starfighter
      • Style of mail order shoes that Cliff sells to the gang (Season 6 episode 14 And God Created Woodman)
    • Turbo Flex Airmasters
      • Norm's new shoes with custom pump fit, night reflector racing stripe, a reflector that shines like the Northern Lights and a patented ergonomic lever propulsion design that uses your body's own Achilles tendon as a fulcrum and improves your vertical leap by ten percent (Season 10 episode 24 Heeeeere's...Cliffy!)
  • Clothing Stores
    • Haute & Bothered
      • Clothing store where Diane buys a new sweater when she should be paying Sam back for the $500 she borrowed to buy a rare Hemingway book (Season 4 episode 6 I Will Gladly Pay You Tuesday)
    • The House Of Ooh La La
      • Lingerie shop (Season 3 episode 7 Coach in Love Part 2)
    • Justine's
      • Diane eyes a dress in the window in the store next door to the diamond store Barton and Lyle (Season 5 episode 14 Diamond Sam)
    • Ye Old Leash And Leather Shop
      • Fake leather shop from a joke (Season 2 episode 1 Power Play)
  • Clowns
    • Sotto the Mime
      • DIane's friend that she brings into the bar (Season 4 episode 7 2 Good to Be 4 Real)
  • Colleges
    • Sammy State
      • From a joke Sam makes: "She studied for a whole year at Sammy State." (Season 4 episode 11 Don Juan Is Hell)
  • Competitions
    • First Annual Tricks With Digits Exhibition
      • Contest the guys at the bar come up with - and Lilith wins by sticking her entire fist in her mouth (Season 9 episode 18 I'm Getting My Act Together and Sticking It in Your Face)
  • Computers and Software
    • Macintosh 8000 CX
      • Fake computer model Norm comes up with when he's acting like the fake boss he made up - Kreitzer (Season 8 episode 5 The Two Faces of Norm)
  • Concerts
    • Nanny G Happy Birthday Freddie Concert
      • Concert at Cheers (Season 10 episode 16 One Hugs, the Other Doesn't)
    • Nanny G: 1992 Tickle Tummy Tour
      • Sam takes the Crane family to a Nanny Gee concert (Season 10 episode 16 One Hugs, the Other Doesn't)
    • Nanny G: Itsy Bitsy World Concert
      • Nanny G concert Woody attended (Season 10 episode 16 One Hugs, the Other Doesn't)
  • Conditions and Diseases
    • Sammy-itis
      • Sam: She can't stop thinking about me. Obviously, little Miss Sue has a bad case of Sammy-itis. Diane: Sometimes known as the swine flu. (Season 3 episode 7 Coach in Love Part 2)
    • The Screaming Thigh Sweats
      • Joke Carla makes about Rebecca's hots for her boss (Season 6 episode 25 Backseat Becky, Up Front)
    • Third Degree Sammies
      • Joke Sam makes about his sex appeal (Season 3 episode 23 The Bartender's Tale)
  • Conventions and Seminars
    • The Crane Train To Mental Well Being
      • No description available
  • Cookies
    • Nana Doodles
      • Girl scout type Cookies that Diane buys from a little girl that comes into the bar (Season 4 episode 6 I Will Gladly Pay You Tuesday)
  • Corporations
    • Lesco Ventures
      • Company that manufactures the Lady Baldy, a women's electronic device used to pull leg hairs out by the root. A subsidiary of a major conglomerate owned by Robin Colcord (Season 8 episode 23 The Ghost and Mrs. Lebec)
    • Lillian
      • The name of the corporation that bought the bar from Sam (Season 6)
    • Talbot International
      • The name of the company Norm works for as a corporate killer (Season 3 episode 21 Executive's Executioner Hines)
    • Tri-Cor
      • Corporation that Rebecca's boss mentions (Season 7 episode 4 One Happy Chappy in a Snappy Serape)
  • Counselors, Psychiatrists and Therapists
    • Connie Forsyth
      • Sam's psychiatrist. Frasier: "If you felt the need to see a therapist, why didn't you come to me?" Sam: "Oh Well, I, you know, I was looking, sort of, for a doctor that, you know, didn't know me so well, who has, uh, blonde hair and smoky eyes and wears miniskirts and crosses her legs all the time." Frasier: "Oh. Connie Forsyth, a fine doctor. She'll straighten you out." (Season 9 episode 15 Achilles Hill)
    • Dr. Bennett Ludlow
      • Frasier's mentor (Season 3 episode 13 Whodunit?)
    • Dr. Foster
      • Psychiatrist that was supposed to be on the psychology talk show that Frasier goes on but he gets replaced by Lilith (Season 5 episode 4 Abnormal Psychology)
    • Dr. Frasier Crane
      • No description available
    • Dr. Heinrich Mueller
      • Psychiatrist that Dr. Rydell recommends to Sam (Season 7 episode 18 What's Up, Doc?)
    • Dr. Hester Crane
      • Eminent psychiatrist and Frasier's mother (Season 3 episode 8 Diane meets Mom)
    • Dr. Judd
      • Psychiatrist Frasier mentions when the gang watches the film they make for Woody's parents and see a man jumping to his death outside Frasier's office window. Frasier makes a crack about Dr. Judd's "Depression seminars" (Season 5 episode 24 Cheers: The Movie)
    • Dr. Lawrence Crandell
      • Frasier's former colleague and successful writer, author of: The forever couple: the joy of loving one person for the rest of your life (Season 7 episode 22 The Visiting Lecher)
    • Dr. Paul Kendall
      • Licensed psychotherapist specializing in violent situations and crisis behavior (Season 2 episode 13 Battle of the Exes)
    • Dr. Rydell
      • Psychiatrist friend of the Cranes that Sam how to see as a patient as part of a ruse to get her into bed (Season 7 episode 18 What's Up, Doc?)
    • Dr. Simon Finch-Royce
      • Eminent psychotherapist specializing in marriage counseling played by John Cleese (Season 5 episode 20 Simon Says)
    • Dr. Sutton
      • Sam attends a sexual compulsive support group (Season 11 episode 25 The Guy Can't Help It)
    • Frasier Crane
      • No description available
  • Criminal Organizations
    • The Loop Syndicate
      • Criminal organization that Sid - the owner of the Hungry Heifer - considers selling the restaurant (Season 9 episode 6 Grease)
  • Dance Contests
    • The Boston Boppers Reunion Dance Contest
      • One-time reunion show for the American Bandstand-like dance show Carla and Nick used to dance on (Season 4 episode 20 Save the Last Dance for Me)
  • Dating, Escort and Sex Services
    • 555 P-R-T-Y
      • The best party line in Boston (Season 7 episode 7 How to Win Friends and Electrocute People)
    • Mom's
      • Original business in the building Cheers is in - according to Woody, "Mom was an aging ex-fan dancer who provided free room and board to attractive, newly arriving immigrant groups" (Season 8 episode 6 The Stork Brings a Crane)
  • Dentists
    • Dr. Oberding
      • Diane's dentist that she mentions when she thinks she's going to die (Season 4 episode 21 Fear Is My Co-Pilot)
  • Department, Discount and General Stores
    • Monkey-Ward's
      • Fake department store Frasier makes joke about at Sam's expense: "With your $90 credit limit I can go hog wild at Monkey-Ward's" (Season 8 episode 12 Norm and Cliff's Excellent Adventure)
    • Nagel's
      • Department store where Norm takes a seasonal job as Santa Claus (Season 6 episode 12 Christmas Cheers)
  • Diners
    • Eat
      • Joint on Route One that Norm mentions when they're talking about a trendy new restaurant called "The Cafe" (Season 5 episode 7 Young Dr. Weinstein)
  • Doctors
    • Dr. Julian Weinstein
      • Heart transplant wizard - Sam makes reservations at The Cafe under his name (Season 5 episode 7 Young Dr. Weinstein)
    • Dr. Peter Fisher
      • A doctor dining at The Cafe when Sam makes reservations under the name Dr. Julian Weinstein (Season 5 episode 7 Young Dr. Weinstein)
    • Dr. Stevie McDonough
      • Doctor at hospital when Sam goes in for his hernia - Diane used to babysit him when he was in junior high school (Season 4 episode 19 Dark Imaginings)
    • Dr. Woody
      • The name Woody gives the host at The Cafe when he calls Sam to ask him where the limes are (Sam is pretending to be Dr. Julian Weinstein) (Season 5 episode 7 Young Dr. Weinstein)
  • Electronics
    • Metal Vapor Input Valve
      • Fitz's invention that made him rich (the old rich guy that Cliff sets up with his mother), used on aircraft (Season 5 episode 3 Money Dearest)
  • Electronics Stores
    • GNS Amusements
      • Company that delivers the Game time model 36x slot machine to Cheers (Season 11 episode 3 The King of Beers)
  • Elementary Schools
    • Magic Hours Learning Center
      • School the Cranes are hoping to enroll Frederick (Season 9 episode 25 Rat Girl)
  • Fairs, Festivals and Parades
    • The Corn Parade
      • Parade in Hanover, Indiana (Woody's hometown) (Season 4 episode 22 Diane Chambers Day)
    • The Human Brutality Film Festival
      • Film festival Frasier and Diane attend (Season 3 episode 20 If Ever I Would Leave You)
  • Fast Food-Burgers
    • Burger Burger Burger
      • Where Carla's son Antony gets a job (Season 6 episode 15 Tale of Two Cuties)
    • Little Wally's Pup 'N' Burger
      • Where Robin Colcord took Rebecca for a double bacon chili burger the night they finally had sex (the best evening of Rebecca's entire life) - also where Norm plans to be buried (Season 8 episode 15 Finally!: Part 1)
  • Fast Food-Other
    • Dip 'n Fry
      • "Okay, guys, hurry up and get your lunch orders in. Dip 'n Fry closes in 20 minutes…" "Yeah, if we don't hurry, they'll change the grease." (Season 10 episode 4 The Norm Who Came in from the Cold)
  • Financial Services
    • Franklin, Sussman And Goorwitz
      • According to Rebecca, the name of the accounting firm that handles the bar's books (Season 6 episode 6 Paint Your Office)
    • H.W. Sawyer & Assoc
      • Norm's accounting firm (Season 1 episode 7)
    • Holly And Dixon
      • One of the top CPA firms in Boston where Norm gets a job (Season 5 episode 23 Norm's First Hurrah)
    • McCann & Williams
      • Fitz's accounting firm (the old rich guy that Cliff sets up with his mother)
    • Norm Peterson Inc. Accounting Firm
      • The name of the firm Norm creates (Season 2 episode 14 No Help Wanted)
    • Peterson, Clavin And Boyd
      • The name of the fake firm that Norm, Cliff and Woody give to Sam's secretary when they visit him at his new corporate job (Season 6 episode 20 The Sam in the Gray Flannel Suit)
  • Flower Shops
    • Sanderson Florist
      • The name of the florist Sam calls to buy Diane flowers (Season 2 episode 17 Fortune and Men's Weights)
  • Food
    • Beetabaga Brittle
      • One of the mouth-watering morsels that Cliff creates with the new hybrid beet/rutabaga vegetable that he creates.
    • Beetabaga Burrito
      • One of the mouth-watering morsels that Cliff creates with the new hybrid beet/rutabaga vegetable that he creates.
    • Beetabaga Fajita On A Pita
      • One of the mouth-watering morsels that Cliff creates with the new hybrid beet/rutabaga vegetable that he creates (for that little taste of Cairo)
    • McBeetabaga Burger
      • One of the mouth-watering morsels that Cliff creates with the new hybrid beet/rutabaga vegetable that he creates - and tries to sell to McDonalds.
  • Food Companies
    • Amalgamated Snack Foods
      • Food company that delivers food to Cheers (Season 9 episode 3 Rebecca Redux)
  • Fraternities and Sororities
    • Phi Epsilon Delta
      • Diane's old college sorority (Season 4 episode 9 From Beer to Eternity)
    • Sigma Chi
      • A fraternity Gary mentions when making a joke about Diane during the bowling competition (Season 4 episode 9 From Beer to Eternity)
  • Fruits and Vegetables
    • Beetabaga
      • Hybrid fruit that Cliff creates (Season 7 episode 19 The Gift of the Woodi)
  • Funeral Homes, Mortuaries and Morgues
    • Bob's Funeral Parlor
      • Funeral parlor in Hanover that Woody mentions (Season 6 episode 14 And God Created Woodman)
    • Wheeler's Funeral Parlor
      • Funeral parlor in Hanover that Woody mentions (Season 6 episode 14 And God Created Woodman)
  • Grocery Stores
    • Hurley's Market
      • Where Norm takes Vera for shopping and dinner - and Diane ends up working when Sam fires her from Cheers (Season 4 episodes 24/25/26 Strange Bedfellows Parts I-III)
  • Hardware Stores
    • Fryer's Hardware Store
      • Hardware store in Indiana where Woody's girlfriend falls in love with another guy (Season 5 episode 11 Book of Samuel)
  • Healthcare-Other
    • Dr. Kluger's No Mercy Clinic
      • Smoking cessation therapy service Sam sends Rebecca to (Season 11 episode 4 The Magnificent Six)
    • Goldstein, Boorman & Kowakami
      • The so-called medical corporation where Sam's brother gets Norm a job - temporarily anyway - Norm quits after learning it's a den of thieves that cheats on their taxes (Season 1 episode 21 Show Down Part 1)
    • Phil Kepler Medical Corporation
      • The name of the company that the guy selling Diane the boxing match tickets tells her to write on her personal check (Season 2 episode 10 How Do I Love Thee, Let Me Call You Back)
    • Smoke Beaters
      • Smoking cessation therapy service Sam skims over in the phone book (Season 11 episode 4 The Magnificent Six)
    • Smokers Anonymous
      • Smoking cessation therapy service Sam skims over in the phone book (Season 11 episode 4 The Magnificent Six)
  • Holidays
    • Cheers Day
      • New holiday celebrating Cheers' 100 year anniversary (Season 8 episode 6 The Stork Brings a Crane)
    • Dutch Kincaid Day
      • Event at Yankee stadium where Dutch wants Sam to pitch to him (Season 9 episode 24 Pitch it Again, Sam)
  • Home Furnishing Products
    • Little Diablo Furnace
      • Guatemalan full-duct forced-air furnace model (55,000 BTUs) that Sam bought on sale and is on the fritz (Season 10 episode 14 No Rest for the Woody)
    • Star Trek Steak Knives
      • Nick's wedding present for his daughter (Season 11 episode 15 Loathe and Marriage)
  • Home Furnishing Stores
    • Yarn Barn
      • Where Cliff's new girlfriend Sally works (Season 6 episode 11 My Fair Clavin)
  • Home Maintenance Services
    • AAAA Painting
      • The new name Rebecca picks for Norm's painting business (Season 7 episode 15 Don't Paint Your Chickens)
    • K&P Painting, Inc.
      • New name for Norm's painting company. P for Norm Peterson, K for Anton Kreitzer (the fake business partner Norm creates) (Season 8 episode 5 The Two Faces of Norm)
  • Hospitals
    • Boston General Hospital
      • Fake hospital mentioned in various episodes, including Season 5 episode 4 Abnormal Psychology (Where Lilith works on the psychiatric staff), Season 8 episode 14 What is Cliff Clavin? (Where Cliff's fellow contestant on Jeopardy Dr. Milford Reynolds works)
    • Children's Hospital
      • Cheers hosts a benefit for the Children's Hospital (Season 6 episode 8 Bidding on the Boys)
    • New England Presbyterian Hospital
      • Hospital where Cliff goes for surgery (Season 7 episode 7 How to Win Friends and Electrocute People)
  • Hospitals-Mental Health
    • Golden Brook
      • The name of the sanitarium where Diane resided following her nervous breakdown after her breakup with Sam (Season 3 episodes 1&2 Rebound)
    • London Psychiatric Hospital
      • Hospital where eminent psychotherapist Dr. Simon Finch-Royce (John Cleese) works (Season 5 episode 21 Simon Says)
  • Ice Cream and Yogurt Shops
    • The Freeze And Frost
      • Ice cream parlor Woody mentions when Norm asks him about his date with Kelly (Season 10 episode 6 Unplanned Parenthood)
  • Industrial Companies
    • Colcord Industries
      • Company owned by Rebecca's boyfriend Robin Colcord (Season 8 episode 23 The Ghost and Mrs. Lebec)
  • Institutes
    • National Beer Institute
      • Fake research institute from a joke Cliff makes to Norm when Norm arrives with a letter - "What is that? A research grant from the National Beer Institute?" (Season 5 episode 6 Tan n' Wash)
  • Islands
    • Isle Of Lesbos
      • Fake island from joke Cliff makes about Rebecca… "Well, figure it out. Rebecca, who doesn't date, suddenly has this good-looking friend show up. A slender, boyish, female friend, with whom she probably, uh, sunbathed nude somewhere, perhaps on the Isle of Lesbos." (Season 7 episode 21 Sisterly Love)
  • Jewelry Stores
    • Barton And Lyle
      • Jewelry store where Diane has her eye on a diamond for her engagement ring (Season 5 episode 14 Diamond Sam)
  • Legal Services
    • Emerson Lake And Palmer
      • Firm where Rebecca claims to work when she's pretending to be Sam's wife to impress Diane (Season 11 episode 26 One for the Road)
    • Singer And Fleckman
      • Law firm where a Cheers patron named Tom works. Tom appears in various episodes, includingSeason 2 episode 12 Where There's a Will, Season 3 episode 9 An American Family and Season 3 episode 18 Bar Bet... Tom finally passes the bar and handles Sam's case when Sam gets arrested for assaulting Diane after she turns down another proposal from him (Season 5 episode 13 Chambers vs. Malone)
  • Lodging-Hotels
    • The Baldwin Hotel
      • Carla calls Nick pretending to be Nick's ex-wife Loretta and tells him she's at the Baldwin Hotel (Season 3 episode 20 If Ever I Would Leave You)
    • Orange Blossom Hotel
      • Hotel where Cliff stayed in Florida in a previous episode - in this episode, he claims to have received a letter from a girl he had an affair with while he was there, but it's actually a letter from the hotel owner threatening legal action for all the stuff he stole. Norm covers for him though, and makes up quite the spicy love letter (Season 3 episode 24 Bells of St. Clete's)
    • Stanford Hotel
      • Hotel in Boston (Season 2 episode 7 Old Flames)
  • Lodging-Inns
    • Brimmer Street Inn
      • Hotel where Sam goes looking for a room when he locks himself out of Cheers (Season 11 episode 20 Look Before You Sleep)
    • Sea Shadows Inn
      • Hotel on Cape Cod where Sam takes his date and Diane follows (Season 5 episode 2 Cape Cad)
  • Lodging-Motels
    • Art's Hideaway Adult Motel
      • Motel that Carla names to jog a patron's memory that she had a fling with in the past (Season 8 episode 17 Woody or Won't He)
  • Lodging-Other
    • Boyd's On Boardwalk
      • The name Woody give one of his hotels during a game of Monopoly (Season 8 episode 10 The Art of the Steal)
    • The Fairview
      • Bed and breakfast Norm recommends to Diane (Season 2 episode 13 Battle of the Exes)
    • Parker House
      • The name of the hotel where Cliff almost hosts his mother's new husband's bachelor party - ultimately he ends up hosting it at Cheers (Season 5 episode 3 Money Dearest)
    • The Pequod
      • Bed and breakfast Diane tries to make reservation at to surprise Sam (Season 2 episode 13 Battle of the Exes). Their romantic weekend there is later referenced in Season 3 episode 9 An American Family.
  • Magazines-Entertainment
    • Boston Scene
      • Entertainment Magazine.
  • Magazines-News
    • The Cheers Newsletter
      • Cheers' newsletter, mentioned in various episodes, including Season 5 episode 25 A House is not a Home, Season 6 episode 25 Backseat Becky, Up Front, Season 10 episode 11 Go Make.
  • Magazines-Other
    • Bartenders Monthly Magazine
      • Magazine Woody wants to submit his mixed drink to (Season 5 episode 7 Young Dr. Weinstein)
    • Fully Dressed Woman's Monthly
      • Joke Frasier makes about Lilith's present to him - a sexy painting of her climbing over a couch, but fully dressed (Season 9 episode 21 It's a Wonderful Wife)
    • UFO Spotter's Guide
      • Magazine Cliff says he read article de-bunking about astrology (Season 10 episode 25 An Old Fashioned Wedding Part 1)
    • ZZYGY
      • Diane submits a poem to this literary magazine, but gets rejected. But then Sam submits a poem (that turns out to be an old poem by Diane) and it is accepted (Season 5 episode 10 Everyone Imitates Art)
  • Magazines-Tech
    • The Massachusetts Scientific Journal
      • Magazine Cliff reads (Season 6 episode 20 The Sam in the Gray Flannel Suit)
  • Makeup and Perfume
    • Devastation
      • The name of the perfume Sam's old flame Rachel Patterson wears that drives him crazy (Season 7 episode 2 Swear to God)
  • Meat Alternatives
    • Bef
      • A Hungry Heifer trademark for a processed, synthetic meat-like substance that tastes like beef (Season 3 episode 19 Behind Every Great Man)
    • Lubster
      • Similar to "Bed", Lubster is a Hungry Heifer trademark for a processed, synthetic meat-like substance that tastes like lobster (Season 3 episode 19 Behind Every Great Man)
  • Medicine
    • Sammys
      • Joke about medicine Sam makes when his date says she has a headache: "She's got the kind of headache where you go straight to bed and take a couple of Sam's every four hours." (Season 6 episode 16 Yacht of Fools)
    • Vitamin CC
      • Cliff makes a joke about his ex-girlfriend Maggie coming back from Canada to see him because "she needs a booster shot of vitamin CC". CC = Cliff Clavin (Season 11 episode 5 Do Not Forsake Me O' My Postman)
    • Vitamin Sammy
      • Sam: Even a shot of Vitamin Samy doesn't work that fast (Season 3 episode 9 An American Family)
  • Menu Items
    • Bouchee Pomme De Terre Fromage
      • Menu item that Sam orders at The Cafe, a trendy new restaurant where Diane has reservations, at least until Sam cancels hers and makes one of his own under a fake name (Season 5 episode 7 Young Dr. Weinstein)
    • Calamari A Luigi
      • Menu item at Luigi's restaurant (Season 3 episode 25 Rescue Me)
    • Carnivore Platter
      • Menu item at the Hungry Heifer (Season 4 episode 2 Woody Goes Belly Up)
    • The Chef's Special Ribs
      • Menu item at the Hungry Heifer (Season 4 episode 10 The Bar Stoolie)
    • Feeding Frenzy Special For Two
      • Menu item at the Hungry Heifer (Season 5 episode 24 Cheers: The Movie)
    • Foie D'anguille Ravalais
      • Menu item that Sam orders at The Cafe, a trendy new restaurant where Diane has reservations, at least until Sam cancels hers and makes one of his own under a fake name (Season 5 episode 7 Young Dr. Weinstein)
    • Fricadelle De Veau A La Nicoise
      • The only menu item left when Diane goes to order at The Cafe, a trendy new restaurant where Diane has reservations, at least until Sam cancels hers and makes one of his own under a fake name (Season 5 episode 7 Young Dr. Weinstein)
    • The Fudge Volcano
      • Dessert menu item at the Hungry Heifer (Season 9 episode 6 Grease)
    • The Geronimo Burger
      • Joke Sam makes about what he'll order at the Indian restaurant (Season 4 episode 10 The Bar Stoolie)
    • Jambon Farci Et Braise
      • Menu item that Diane tries to order but they're all out of at The Cafe, a trendy new restaurant where Diane has reservations, at least until Sam cancels hers and makes one of his own under a fake name (Season 5 episode 7 Young Dr. Weinstein)
    • Lamb Vindaloo
      • Menu item at Rajah's Indian restaurant where Sam, Claudia and Diane eat dinner (Season 4 episode 10 The Bar Stoolie)
    • Surf N' Turf Special
      • Menu item at the Hungry Heifer - a tuna fish sandwich in beef gravy (Season 2 episodes 21 & 22 I'll Be Seeing You)
    • Ton 'o T-bone
      • Menu item at the Hungry Heifer restaurant. For less than 4 bucks, you get 24 ounces of USDA choice "bef" (Season 3 episode 19 Behind Every Great Man)
    • Tournedos Rossigni
      • Menu item that Diane tries to order but they're all out of at The Cafe, a trendy new restaurant where Diane has reservations, at least until Sam cancels hers and makes one of his own under a fake name (Season 5 episode 7 Young Dr. Weinstein)
    • Wednesday Ribs-capade
      • Menu item at the Hungry Heifer on Wednesdays (Season 9 episode 6 Grease)
    • Wing Dings
      • Menu item at Dip n' Fry (Season 10 episode 4 The Norm Who Came in from the Cold)
    • You Keep The Hoof Night
      • Special night at the Hungry Heifer (Season 9 episode 6 Grease)
  • Menu Items-Drinks
    • The Blue Boyd Of Happiness
      • Mixed drink that Woody's been working on - but turns out to be the same as a Blue Moon according to Carla (Season 5 episode 7 Young Dr. Weinstein)
    • Fish House Punch
      • Famous mixed drink that Woody's buddy came up with (Season 5 episode 7 Young Dr. Weinstein)
    • I Know My Redeemer Liveth
      • Drink Carla makes that her grandfather taught her (Season 11 episode 22 It's Lonely on the Top)
    • Laughing Swede
      • Fictional mixed drink (Season 6 episode 1 Home is the Sailor)
    • Leap Into An Open Grave
      • Family recipe for a mixed drink that Carla makes for Diane (Season 1 episode 8)
    • Screaming Viking
      • Fictional mixed drink (Season 6 episode 1 Home is the Sailor)
    • Yellow-bellied Runny-noses Has-been
      • What Dutch says he's looking for when he comes into the bar. Woody thinks he's talking about a mixed drink and tells him he can't make one of those because he's out of Cassis (Season 9 episode 24 Pitch it Again, Sam)
  • Methods, Procedures and Techniques
    • The Le Mans Method
      • Childbirth method Carla says she uses where she screams like a Ferrari (Season 3 episode 21 Executive's Executioner Hines)
    • The Old Hanover Hangover Cure
      • Woody's hangover cure after drinking Carla's grandfather's mixed drink, I Know My Redeemer Liveth… "It's very simple. First, put on your pajamas. Then, take an aspirin with a glass of cold water. And then, you vomit till your nose bleeds and heave until you see the angels. Wake up in the morning, you feel brand-new." (Season 11 episode 22 It's Lonely on the Top)
    • Plan Z
      • Sammy's worst case scenario plan to get out of a romantic situation with a woman - involves a guy named Leon coming in and claiming to be Sam's lover (Season 9 episode 18 I'm Getting My Act Together and Sticking It in Your Face)
    • Prehensile Isotonic Geometrics
      • Fake exercise that Cliff recommends to Coach - muscle tension under constant contraction (Season 2 episode 9 They Called Me Mayday)
  • Movie Theaters
    • The Alto
      • Movie theater that Norm mentions (Season 5 episode 16/17 Never Love a Goalie Part 1&2)
    • Twi-Lite Drive-in
      • Drive-in movie theater that closes down - and closes out with an all night Godzilla marathon (Season 11 episode 18 The Last Picture Show)
  • Movies
    • George Sand Movie Festival
      • Joke Lilith makes: "What for? You think I won't enjoy a cigar because I'm a woman? I'll save it for the George Sand Film Festival." Frasier: "You see, what you don't understand is that my wife just made a a very funny literary reference to a woman that used to dress as a man, and lived in France." (Season 10 episode 1 Baby Balk)
    • Manchild In Bean Town
      • The name of the film the gang makes for Woody's parents (Season 5 episode 24 Cheers: The Movie)
    • Manchild In Bean Town Redux
      • The new name for Diane's recut of the film the gang makes for Woody's parents (Season 5 episode 24 Cheers: The Movie)
    • My Dinner With Julius LaRosa
      • Diane plays charades to kickstart Norm's party, she starts with My Dinner With Andre. The crowd doesn't go for it though and when Coach guesses "Julius LaRosa" she gives up and tells him that's what it was (Season 1 episode 7)
  • Movies-Horror
    • Don't Go In The Barn
      • Rebecca: "You know what this reminds me of? It reminds me of that spooky movie, where those people keep going into the barn and then they disappear. And so they send other people to go in there and they disappear. And then, still others go in the barn and they disappear. And then they find out that there's a psycho killer in there stabbing everybody.What was the name of that movie?" Old guy sitting at the bar: "Don't Go In The Barn." (Season 11 episode 2 The Beer Is Always Greener)
    • Night Of The Mutants
      • Horror movie starring Rebecca's sister Susan Howe (Season 7 episode 21 Sisterly Love)
  • Movies-Porn
    • College Girls Totally Nude
      • Movie Carla says she saw the premier of at the Combat Zone with her ex (Season 2 episode 10 How Do I Love Thee, Let Me Call You Back)
  • Moving, Delivery, Shipping and Storage
    • ACME Self Storage
      • Self storage place Woody thinks is an apartment complex when he's looking for a new place to live (Season 8 episode 25 Cry Hard)
  • Musicians
    • The Grinning Americans
      • Nick's wife Loretta leaves Nick to join this group of wholesome young people who wear pullover sweaters and sing patriotic songs (Season 3 episode 20 If Ever I Would Leave You)
    • The Lemon Sisters
      • Carla's ex-husband Nick's wife's new band after she leaves the Grinning Americans (Season 4 episode 20 Save the Last Dance for Me)
    • The Lennon Sisters
      • Band that people confuse Nick's wife's band The Lemon Sisters with (Season 4 episode 20 Save the Last Dance for Me)
    • Nanny G
      • Singer of children's music - and Frasier's first wife. "Tickle your tummy, Life is kind of yummy, When you're feeling crummy, Just look up and laugh a lot!" (Season 10 episode 16 One Hugs, the Other Doesn't)
    • Wayne Newman
      • Singer Nick represents - he depends on people mixing him up with Wayne Newton(Season 4 episode 20 Save the Last Dance for Me)
  • Natural Areas
    • The Jungle Of Love
      • From joke a drink Lillith makes: "You can call me Sheena, ruler of the Jungle of Love" (Season 6 episode 17 To All the Girls I've Loved Before)
    • Tortelli Point
      • From joke Carla makes… "You're about a see a guy's dreams dashed on the rocks of Tortelli Point" (Season 4 episode 7 2 Good 2 Be 4 Real)
    • The Valley Of Evil
      • Joke Cliff makes about Norm's ability to make people fight: "The master returns from his triumphant return to the Valley of Evil" (Season 8 episode 12 Norm and Cliff's Excellent Adventure)
  • Neighborhoods
    • Meadow View Acres
      • Carla buys a house in this neighborhood that's built over the graveyard of a 17th century prison (Season 5 episode 5 house of horrors with Formal Dining and Used Brick)
  • Newspapers
    • Boston Sentinel
      • One of the newspaper reporters in Cheers during the councilwoman's visit is from the Boston Sentinel (Season 4 episodes 24/25/26 Strange Bedfellows Parts I-III)
    • Weekly Gabber
      • Newspaper Cliff mentions in various episodes, including Season 6 episode 19 Airport V, Season 7 episode 5 Those Lips, Those Ice.
  • Nonprofit Organizations
    • Colcord Foundation Of The Arts
      • Robin Colcord's foundation (Season 8 episode 2 The Improbable Dream, Part 2)
    • Gays For The Metric System
      • Gay group that started Vito's Pub on the path to becoming a gay bar (Season 1 episode 16 The Boys in the Bar)
  • Orphanages
    • Sunny Grove Orphanage
      • Orphanage Kevin McHale wants Sam to donate the profits from the basketball game with Gary's Olde Towne Tavern (Season 8 episode 26 Cry Harder)
  • Parties
    • Desperate Souls Night
      • Joke Sam makes - All the beer you can cry into for a buck (Season 1 episode 11 One for the Book)
    • The Gala Postman's Ball
      • Cliff's post office party he asks Diane to attend, and then, when she declines, he asks Carla, but then, when Diane changes her mind, he finds an alternative date for Carla (Season 4 episode 16 Cliffie's Big Score)
    • H.W. Sawyer & Assoc Roman Bacchanal Night
      • Annual party Norm plans for his accounting firm (Season 1 episode 7)
    • The Third Annual Cheers Picnic
      • Picnic Coach attempt to organize but nobody volunteers for the committees (Season 2 episodes 21 & 22 I'll Be Seeing You)
    • Vive La Difference Evening
      • Scam the guys pull to run off the gay guys that come to Cheers after Sam is on the news with his gay friend - Cliff explains that the bar closes at 7pm on the first Thursday of every month (Season 1 episode 16 The Boys in the Bar)
  • Party Planning and Supplies
    • Jiggly Party Queens
      • Company that puts on wet T-shirt contests that Rebecca calls to liven up the retirement party she throws for some marketing big-wig's friend "FULFILLING YOUR WET T-SHIRT NEEDS SINCE 1988" (Season 8 episode 8 For Real Men Only)
  • Personal Care Products
    • Lady Baldy
      • An electronic device for women used to pull leg hairs out by the root that Rebecca goes on TV to complain about (Season 8 episode 23 The Ghost and Mrs. Lebec)
  • Pizza Parlors
    • Minuteman Pizza Parlor
      • Pizza joint (Season 3 episode 15 King of the Hill)
    • Pizza By The Yard
      • Pizza place where Woody takes Kelly. If they get there by 6 they can sit at the Pac-Man table (Season 7 episode 13 Golden Boyd)
    • Pizza Pizza Pizza Pizza
      • Restaurant Carla mentions. Woody asks her what they serve there. (Season 9 episode 21 It's a Wonderful Wife)
  • Plumbing Services
    • Wanda Mendelsohn
      • "All night plumber" in Sam's little black book (wink, wink). The only plumber in Boston you have to go to her house (Season 2 episode 7 Old Flames)
  • Poetry
    • A Bartender Dismembered
      • The name of an unfinished poem by Diane after she gets blocked after Sam gets a poem published in the literary magazine ZZYGY, which turns out to be one of her old poems (Season 5 episode 10 Everyone Imitates Art)
    • The Death Of A Shallow Man
      • The name of an unfinished poem by Diane after she gets blocked after Sam gets a poem published in the literary magazine ZZYGY, which turns out to be one of her old poems (Season 5 episode 10 Everyone Imitates Art)
    • Hurricane Of Wills
      • The name of an unfinished poem by Diane after she gets blocked after Sam gets a poem published in the literary magazine ZZYGY, which turns out to be one of her old poems (Season 5 episode 10 Everyone Imitates Art)
    • Nocturne By Sam Malone
      • Poem Sam submits to the literary magazine ZZYGY, which turns out to be one of Diane's old poems (Season 5 episode 10 Everyone Imitates Art)
    • Ode To A Cornish Hen
      • Poem by Diane Chambers (Season 4 episode 14 Suspicion)
  • Pool Halls
    • Clifford's Poker Emporium
      • It's Cheers, but that's what Cliff says when they walk in from their visit to the Combat Zone for their all night poker game - Welcome to Clifford's Poker Emporium (Season 2 episode 10 How Do I Love Thee, Let Me Call You Back)
  • Prisons
    • Devil's Island
      • When Norm comes into some money but doesn't use it to pay his bar tab, Rebecca hires a "stranger" to come in and say that when he came in a few years ago and didn't have any money, the bar gave him two beers for free shortly before being sent to a prison called Devil's Island. Now that he was out, he was returning to pay his tab. The ruse goes to work on Norm, but it works on Woody, who gives Rebecca money for the lunch she bought him the day before (Season 10 episode 20 Smotherly Love)
  • Professional Organizations
    • Boston League Of Businesswomen
      • Group Rebecca wants to join (Season 11 episode 19 Bar Wars VII: The Naked Prey)
  • Psychic Services
    • Madame Carla
      • Carla's psychic name when she takes over for Madame Lazora (Season 10 episode 3 Madame LaCarla)
    • Madame Lavinda
      • Carla's palm reader (Season 5 episode 5 house of horrors with Formal Dining and Used Brick)
    • Madame Lazoro
      • Carla's palmist from various episodes, incuding Season 7 episode 22 The Visiting Lecher, Season 8 episode 23 The Ghost and Mrs. Lebec, Season 10 episode 3 Madame LaCarla.
    • Madame Mazora
      • Carla's fortune teller (Season 8 episode 2 The Improbable Dream, Part 2)
  • Publishing Companies
    • Houghton Mifflin
      • Publisher interested in Diane's novel (Season 5 episode 26 I Do and Adieu)
  • Radio Programs
    • A.M. Boston
      • Morning show that puts on the Miss Boston Barmaids Contest (Season 1 episode 18 No Contest)
    • Boston's Working Poets
      • Radio program that showcases Diane reading her poem "Ode to a Cornish Hen" in the pool room at Cheers. The concept is part-time poets in their working habitats reading the own verse. (Season 4 episode 14 Suspicion)
    • The Dr. Green Thumb Show
      • The name of the radio show that Rebecca calls for advice about her new boss (Season 7 episode 4 One Happy Chappy in a Snappy Serape)
    • Sports Shorts
      • Sam's buddy Dave Richard's radio program (Season 4 episode 8 Love Thy Neighbor)
  • Radio Stations
    • WCRM
      • Radio station (Season 2 episode 11 Just Three Friends)
    • WGAZ
      • Radio station Norm's painting employees win tickets from (Season 8 episode 5 The Two Faces of Norm)
    • WLBD Public Broadcasting
      • Radio station that hosts the radio program "Boston's Working Poets" (Season 4 episode 14 Suspicion)
    • WSAM
      • Fake radio station from a joke Sam makes "Hey everybody it's station WSAM. Love coming your way. I'll be spinning the platters that matter here and this next moldy oldie is dedicated to the one I lust." (Season 7 episode 12 Please Mr. Postman)
  • Recipes
    • Sammy's Jubilee
      • Fake dessert Sam makes a joke about (Season 4 episode 10 The Bar Stoolie)
  • Restaurants-French
    • Chez Fujimoto
      • Wonderful little French-Japanese restaurant - very chic, dark, romantic - that Diane and Frasier discover (Season 3 episode 10 Diane's Allergy)
  • Restaurants-Italian
    • Villa Milano
      • Italian restaurant where Andy - the random guy from the pool room that Sam set Diane up with - says he killed a waitress (Season 1 episode 17 Diane's Perfect Date)
  • Restaurants-Other
    • Hungry Heifer
      • Norm's favorite restaurant appearing various episodes, including Season 2 episodes 21 & 22, Season 3 episode 19, Season 4 episodes 2, 6, 10 and 22, Season 5 episode 24, Season 6 episode 19, Season 9 episode 6 Grease.
    • La Porta's
      • Restaurant where Frasier and Lilith leave their new life of living in the wilderness to go eat dinner at (Season 7 episode 16 The Cranemakers)
    • Le Petit Orange
      • Romantic restaurant where Woody tells the guys he went in to use the restroom (Season 5 episode 1 The Proposal)
    • Le Ronde
      • Restaurant where the chef at The Cafe used to work when he met Dr. Julian Weinstein (whom Sam is pretending to be) (Season 5 episode 7 Young Dr. Weinstein)
    • Luigi's
      • Restaurant where Frasier asks Diane to marry him in Italy. "Welcome to Luigi's. Our world-renowned chef, Luigi, would like to welcome you personally, but he's dead. We buried him this morning." (Season 3 episode 25 Rescue Me)
    • Magritte's
      • The most exclusive restaurant in all of Boston where Frasier and Lilith take Carla and her son Ludlow to dinner (Season 7 episode 14 I Kid You Not)
    • Melmonico's
      • Rebecca calls a radio show for advice about her new boss and starts to mention Melville's, but changes the name to conceal her identity (Season 7 episode 4 One Happy Chappy in a Snappy Serape)
    • Rajah's
      • New Indian restaurant where Sam and Claudia - and Diane - plan to eat dinner (Season 4 episode 10 The Bar Stoolie)
    • Sea Shamy
      • Restaurant where Carla's cousin the private detective follows Norm's wife Vera and their neighbor Ron (Season 4 episode 8 Love Thy Neighbor)
  • Restaurants-Seafood
    • Melville's Fine Sea Food
      • Cheers was inspired by a neighborhood bar called the Bull & Finch Pub, located in a basement at 84 Beacon St. The producers used the pub's exterior, adding the 'Cheers' and 'Melville's Fine Seafoods' signs.
  • Schools-Other
    • Emery School Of Court Stenography
      • School mentioned in an advertisement on the radio (Season 5 episode 10 Everyone Imitates Art)
  • Schools-Science/Technology
    • The Colletti Academy Of TV Repair
      • Where Carla says her husband when to school in Season 1 episode 1 Give Me a Ring Sometime.
  • Secret Organizations
    • Knights Of The Scimitar
      • No description available
  • Security Products
    • Triton 5000 Sonic Security System
      • Security system in Robin Colcord's apartment that Rebecca triggers. It has an internal laser beam motion detector (Season 8 episode 10 The Art of the Steal)
  • Security Services
    • Sammy's Security Company
      • From a joke Sam makes "We get in before the burglars do" (Season 7 episode 11 Adventures in Housesitting)
  • Services-Other
    • Dr. Sammy's Stop Smoking Center
      • From a joke that Sam makes to Rebecca when she's trying to stop smoking. "Today's special is a free chest exam." (Season 6 episode 11 My Fair Clavin)
    • The Jump Club
      • The name of the company the guys hire to take them skydiving (Season 7 episode 8 Jumping Jerks)
  • Social Clubs
    • The Fraternal Order Of The Caribou
      • Organization Sam books in his new gig as host of Cheers - turns out to only be three guys, at least until they enlist Frasier (Season 4 episode 23 Relief Bartender)
    • The Golden 80s Club
      • Group of old ladies hanging out at Cheers (Season 2 episode 20 Norman's Conquest)
    • The Knights Of Scimitar
      • The lodge that Cliff joins - and then talks Norm into joining telling him he can make new business contacts - at least until Norm finds out doing business with fellow lodge members and drinking beer is not allowed (Season 5 episode 8 The Knights of Scimitar)
    • The Losers Club
      • Joke Rebecca makes about her life (Season 11 episode 26 One for the Road)
  • Sports Animals-Racehorses
    • Take A Rest
      • Race horse (Season 4 episode 11 Don Juan Is Hell)
  • Sports Teams-Baseball
    • The Titans
      • The little league baseball team that Coach manages in season 2 episode 8 Manager Coach.
  • Spy Gadgets
    • Mr. Ear
      • The name of the listening device Cliff brings into the bar (Season 11 episode 9 Feelings...Whoa, Whoa, Whoa)
  • Steakhouses
    • Bill's Place For Steak
      • Steak place mentioned during conversation about Norm trying to save the Hungry Heifer from closing (Season 9 episode 6 Grease)
    • Hub's Steak Hut
      • Steak place mentioned during conversation about Norm trying to save the Hungry Heifer from closing (Season 9 episode 6 Grease)
    • Lucky Chuckie's Chuckhouse
      • Steak place mentioned during conversation about Norm trying to save the Hungry Heifer from closing (Season 9 episode 6 Grease)
  • Strip Clubs
    • The Combat Zone
      • Strip club Sam and the gang visit during the week that he and Diane take their break to think about their relationship (Season 2 episode 10 How Do I Love Thee, Let Me Call You Back)
    • Wam Bam Room
      • Strip club (Season 4 episode 22 Diane Chambers Day)
  • Surgeons
    • Dr Milford Reynolds
      • Doctor and chief of neurosurgery at Boston General Hospital - and Cliff's fellow contestant on Jeopardy with Cliff (Season 8 episode 14 What is Cliff Clavin?)
  • Talent Agencies
    • Nick's Talent Emporium
      • Carla's ex-husband Nick's new business. "High class talent for less" (Season 4 episode 20 Save the Last Dance for Me)
  • Tattoo Parlors
    • Fred's Tattoo Parlor
      • After drinking Carla's grandfather's mixed drink I Know My Redeemer Liveth, Cliff and Norm get tattoos - but the tattoo artist mixes them up. Norm gets a Post Office themed tattoo, and Cliff gets an I Love Vera tattoo (Season 11 episode 22 It's Lonely on the Top)
    • Larry's Sanitary Tattoo
      • Name of the tattoo parlor that Carla gives to Rebecca after Rebecca says she'll tattoo Sam's name on her butt if Sam fetches over $1600 at the auction and Sam gets $2000 from Lilith (Season 6 episode 8 Bidding on the Boys)
  • Theater Productions
    • Authors In Hell
      • The play Woody stars in as Mark Twain (Season 6 episode 9 Puddin' Head Boyd)
    • The Cockeyed Mind Of Cliff Calvin
      • Cliff's idea for a standup comedy act (Season 10 episode 15 My Son, the Father)
    • An Evening With The Prophets
      • An original play by Woody's theater troupe (Season 7 episode 2 Swear to God)
    • Hello Donald
      • The play that Woody was in back in high school in Hanover. Originally Hello Dolly, but Donald Webster was the only guy that could sing the part so they renamed it (Season 6 episode 9 Puddin' Head Boyd)
    • The Story Of Snow
      • The play that Woody helps put on at a junior high school (Season 6 episode 12 Christmas Cheers)
    • The Wonderful World Of Ice
      • Carla's husband Eddie gets a job skating for an ice show (Season 6 episode 19 Airport V)
  • Toy Products
    • Billiard Buddy Pool Table Adapter
      • New Billiards table (and more) that Coach buys for the bar (Season 3 episode 15 King of the Hill)
    • Game Time Model 36x
      • Slot machine delivered to Cheers (Season 11 episode 3 The King of Beers)
    • Sparkhead
      • Toy in the box Carla brings to the Cranes that Frasier remembers from his childhood (Season 9 episode 10 Bad Neighbor Sam)
  • Trains
    • The Underalls Express
      • Fake train from a joke Norm makes about watching the secretaries go up the escalator in the lobby of the corporation where Sam gets a job (Season 6 episode 20 The Sam in the Gray Flannel Suit)
  • Transport-Nautical
    • S.S. Delmonico
      • Frasier and Lilith's Caribbean cruise ship (Season 6 episode 9 Puddin' Head Boyd)
  • TV Shows
    • A Dream Of Gladiolas
      • Written by Rhonda Kizowski. One of the nominees for Best Writing of a Movie or Miniseries at the National Cable Ace Awards where Diane wins an award. (Season 11 episode 26 One for the Road)
    • The Heart Held Hostage
      • Written by Diane Chambers. What became of her old novel that she couldn't get published and eventually turned into a screenplay after her agent talked her into trimming a couple thousand pages. Winner for the Best Writing of a Movie or Miniseries at the National Cable Ace Awards (Season 11 episode 26 One for the Road)
    • The Kill 'em Tiny Show
      • When Sam tells the new bouncer he hired that the TV's not on, Tiny asks why he keeps hearing the "The Kill ‘em Tiny Show" (Season 11 episode 6 Teaching with the Enemy)
    • Tulsa Farewell
      • Written by Jerry Burger. One of the nominees for Best Writing of a Movie or Miniseries at the National Cable Ace Awards where Diane wins an award. (Season 11 episode 26 One for the Road)
    • WGBH Television Auction
      • Show where Sam auctioned off his old jersey (Season 4 episode 13 Take My Shirt... Please)
    • The White House Murders
      • TV show the gang talks about (Season 6 episode 15 Tale of Two Cuties)
  • TV Shows-News
    • Consumer Patrol
      • TV show Rebecca goes on to complain about the Lady Baldy, a women's electronic device used to pull leg hairs out by the root (Season 8 episode 23 The Ghost and Mrs. Lebec)
    • Criminals At Large
      • TV show Carla watches (Season 8 episode 4 How to Marry a Mailman)
  • TV Shows-Reality TV
    • The Boston Boppers
      • TV show like American bandstand that Carla and Nick used to dance on (Season 4 episode 20 Save the Last Dance for Me)
  • TV Shows-Soap Operas
    • The Young And The Chestless
      • Joke about a fictitious TV show that Carla makes at Diane's expense - play on The Young and The Restless soap opera (Season 3 episode 21 Executive's Executioner Hines)
  • TV Shows-Sports
    • All Sports
      • Sports show covering Sam's boat race (Season 8 episode 12 Sam Ahoy)
    • Play Ball
      • TV show on Channel 58 that re-plays old ball games. They play an old Red Sox game of Sam's during which he attacked the other team's mascot (Season 11 episode 13 Norm's Big Audit aka Romancing the Crone)
    • 'I' On Sports
      • Sam's buddy's sports-related segment on the Channel 13 News (Season 6 episode 2 'I' on Sports)
  • TV Shows-Talk Shows
    • Psychology This Week
      • Local TV talk show Frasier and Lilith go on (Season 5 episode 4 Abnormal Psychology)
    • Tea Time With Brenda
      • A local women's talk show on Channel 13 that Lilith goes on to promote her new book, Good Girls, Bad Boys (Season 8 episode 18 Severe Crane Damage)
  • TV Stations
    • Channel 58
      • TV station that airs the TV show Play Ball, which re-plays old ball games (Season 11 episode 13 Norm's Big Audit aka Romancing the Crone)
    • Clavin Broadcasting Company
      • Cliff threatens to sue NBC and change the name (Season 10 episode 24 Heeeeere's...Cliffy!)
    • WGBH
      • TV station that hosts the Television Auction where Sam auctions off his old jersey (Season 4 episode 13 Take My Shirt... Please)
  • TV Stations-Numbers
    • Channel 06
      • TV station that broadcasts Woody's debate when he runs for public office (Season 11 episode 21 Woody Gets an Election)
    • Channel 13
      • TV channel from various episodes, including Season 6 episode 2 ‘I' on Sports, Season 6 episode 12 Christmas Cheers, Season 8 episode 18 Severe Crane Damage, Season 10 episode 23 Bar Wars VI: This Time it's For Real.
  • Universities
    • Boston University
      • No description available
    • University of Bologna
      • Episode Cheerio Cheers. In the last episode in which the late Nicholas Colasanto appeared as 'Coach', Diane decides to accompany Frasier to his temporary job at the University of Bologna.
  • Vehicle Models - Cars and Trucks
    • 1991 Candiru 4x4
      • New car being advertised at the car show where Rebecca works (Season 9 episode 3 Rebecca Redux)
  • Vehicles-Cars and Trucks
    • The Babe-catcher
      • One of Sam's names for his Corvette (Season 8 episode 5 The Two Faces of Norm)
    • The Stud Mobile
      • One of Sam's names for his Corvette (Season 8 episode 5 The Two Faces of Norm)
  • Vehicles-Nautical
    • Blue Horizon
      • One of the boats in Sam's race mentioned on the All Sports TV show (Season 8 episode 12 Sam Ahoy)
    • The Mayday Malone
      • The name of the boat Norm buys for Sam instead of paying off his bar tab when he comes into some money (Season 10 episode 20 Smotherly Love)
    • Mickey G
      • One of the boats in Sam's race mentioned on the All Sports TV show (Season 8 episode 12 Sam Ahoy)
    • Orion
      • One of the boats in Sam's race mentioned on the All Sports TV show (Season 8 episode 12 Sam Ahoy)
    • The Rebecca
      • Robin Colcord's sailboat that blows up when Sam, Carla and Norm sail it in a race (Season 8 episode 12 Sam Ahoy)
    • S.S. Silence
      • The name of the boat Kelly's father tells Woody he'll buy for him if he doesn't say tell anybody he caught him with his brother's wife (Season 11 episode 8 Ill Gotten Gaines)
  • Video Games
    • Flush And Win
      • Nick's idea for a slot machine for home use - only problem was people were having trouble retrieving their change (Season 11 episode 15 Loathe and Marriage)
  • Video Rental
    • The Hot And Nasty Video Boutique
      • Adult video rental store (Season 5 episode 18 One Last Fling)
  • Videos
    • A Trip To The Hospital To Visit Carla And Her New Two Day Old Baby
      • The title for the video that Norm makes (Season 2 episode 2 Lil' Sister Don't Cha)
  • Wedding Services
    • Gown-A-Rama
      • Where Frasier goes to pick up Carla's wedding dress (Season 6 episode 4 Little Carla, Happy at Last Part 2)
  • Words, Phrases, Slang
    • Flork
      • According the Cliff, the thing that holds little flags to mailboxes (Season 4 episode 5 Diane's Nightmare)
    • Pleck
      • From a nonsense phrase that Woody uses - "Just missed by a cat's pleck" (Season 4 episode 5 Diane's Nightmare)
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